Apple overtakes Xiaomi again

Apple rose to second place in terms of global smartphone market share after months of being surpassed by Xiaomi.

Statistics from IDC in the third quarter of 2021 show that Apple brought to the market about 50.4 million smartphones, up 20% over the same period last year. Its market share reached 15.2%. Meanwhile, Xiaomi shipped 44.3 million phones, reaching 13.4%.

Another statistic from Counterpoint Research also shows similar results. Apple sold about 48 million units in the last quarter, higher than Xiaomi’s 44.4 million.

Although the two market research companies have different data, the overall results show that Apple has risen to the second position globally, just behind Samsung. While in the same period last year and also in the second quarter of this year, they ranked below Xiaomi.

Apple returned to the second position in the market, after being surpassed by Xiaomi.  Photo: IDC

Apple returned to the second position in the market, after being surpassed by Xiaomi. Photo: IDC

According to experts, Apple’s growth is due to the launch of iPhone 13 and better-than-expected sales of iPhone SE 2020. In addition, Apple also makes good use of the opportunity to conquer the high-end smartphone market in China, in the context of Huawei’s loss, and other companies do not have products to fill this gap.

In the opposite direction, the smartphone market in general is affected by the shortage of components and lack of electricity in China. In particular, Xiaomi is one of the most affected companies. The company’s sales fell 15% from the previous quarter. In China alone, Xiaomi’s market share is lower than Honor’s.

Samsung remains the leading smartphone manufacturer with sales of 69 million units in the quarter, up 20% from the previous quarter. According to Counterpoint, the resumption of Samsung’s factories in Vietnam, along with the success of new folding phones, contributed to the Korean company’s results.

In the third quarter, global smartphone sales reached 331 million units, down 6.7% year-on-year. “Supply chain problems and component shortages have finally reached the smartphone market. This market has been less affected, but recently, the problem has become increasingly complicated. and impacts all suppliers,” said Nabila Popal, IDC Research Director.

According to Nabila, this situation may continue at least until the end of this year. Manufacturers also had to adjust their production targets for the fourth quarter lower than originally planned.

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