European Tour name change

In 2022, Europe’s first-class golf arena will become DP World Tour according to the announcement from the governing organization on 9/11.

The European Tour has a new brand, because DP World Group is the title sponsor for the whole arena. The name change coincides with the 50th anniversary of its founding.

Changing its name to DP World Tour carries with it the expectation of going to the world of the European Tour.  Photo: DP World Tour

Changing its name to DP World Tour carries with it the expectation of going to the world of the European Tour. Photo: DP World Tour

“This is an important step forward in the history of the European Tour, ushering in a new era in global golf development and, importantly, benefiting everyone. I believe the arena will be solidified. The DP World Tour is progress. naturalization, where the word ‘World’ accurately reflects our efforts to reach the world,” said Keith Pelley, Executive Director of the European Tour.

In the new phase, the system’s total bonus fund exceeds $200 million, including the traditional four majors and four World Golf Championship tournaments. Regular events alone account for 140 million USD, with a minimum of two million USD each. The current full-season bonus fund reaches 104 million USD, before it was only 70 million USD, mainly due to Covid-19.

This season, the European Tour has two stages in Dubai, in which the Tour Championship – the grand final named after the main sponsor takes place from November 18 to November 21 with a prize fund of 9 million USD. This event also closes the Race to Dubai results and honors the champion of the whole arena.

Next season, the European Tour opens from November 22, including 47 tournaments in 27 countries, with new events in the UAE, Japan, South Africa, Belgium, and only 23 stages in Europe. Particularly for the Rolex Series group from four to five prizes, including the Tour Championship with a prize fund of 10 million USD.

In addition, the members from the 2nd Challenge Tour, when promoted to the 1st place full-time, will be provided with travel and living expenses during the competition.

DP World is headquartered in Dubai, specializing in supply and logistics services. The group partnered with the European Tour in 2009, starting with the Race to Dubai sponsorship. They were the title sponsor of the closing tournament in 2012, then became an official partner since 2015.

The European Tour 2022 also launched a strategic partnership with the PGA Tour, established in November 2020. Accordingly, the Scottish Open, Barbasol and Barracuda Championship are officially in the schedule of the two sides.

Before shaking hands with the European Tour, the PGA Tour had about eight tournaments outside of the US each season, of which Asia accounted for three – HSBC Champions in Shanghai, CJ Cup in Korea and Zozo Championship in Japan. Due to the epidemic, the Shanghai leg of last year and this year was canceled, and the Zozo Championship returned home last month after a year in the US with the CJ Cup.

Quoc Huy

Show More

Leave a Reply

Your email address will not be published.

Back to top button