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Foreign experts dissect VinFast’s unique “strategy”, pointing out a weak point

A few days ago, the branch of AutoNews in Canada published an article about VinFast’s electric car battery rental policy. Accordingly, the article has expressed VinFast’s view on its policy, and also stated the opinion of an industry expert.

Below is a verbatim translation of the article from AutoNews.

VINFAST SET EXPECTS IN BATTERY RENTAL PLAN

VinFast will remove the cost of the electric vehicle battery pack from the price of the vehicle to make the car more accessible. The Vietnamese car company also offers a policy to change the battery when it is damaged.

Foreign experts dissect VinFast's unique strategy, pointing out a weak point - Photo 1.

Screenshot of Automotive News Canada article.

Currently, VinFast’s Canadian showrooms are in the process of being completed, the car company said that it believes in its unique battery rental policy that will be compatible with the needs of customers when it officially sells 2 models. VinFast VF8 and VF9 this year.

Director of VinFast Canada, Mr. Huynh Du An, said: “VinFast has conducted many quantitative and qualitative surveys about our battery rental policy. The results show that the price of the car is lower. interest consumers, and they also approve of battery subscriptions.”

Analyst Michael Vousden from the UK-based analytics firm GlobalData stated that this policy has advantages and disadvantages. He said: Conspicuously, these electric vehicles are equipped with large batteries and are very expensive. Those are going to be expensive cars, so if you can reduce the price of the car by renting out the battery, that might be a good option.”

However, the difficulty is still there.

Foreign experts dissect VinFast's unique strategy, pointing out a weak point - Photo 2.

The policy could leave customers looking for a payment, experts say, unhappy.

The analyst adds: “I think the problem with the battery rental policy is that it can make a group of users who don’t want to split into two unsatisfied. Customers will see large vehicle payments. Monthly [ý nói khi mua trả góp hoặc khi thuê xe]and now the battery rental.”

In the US, VinFast sells a pair of VF8 and VF9 for $41,000 and $56,000, respectively. The price of these two models in Canada has not been disclosed yet.

However, VinFast is also “proactive” with the changes of the state of Ottawa, Canada on the policy to support electric vehicles. The government is hoping to expand the list of electric vehicle models eligible for incentives – something VinFast hopes can make its products more attractive.

Foreign experts dissect VinFast's unique strategy, pointing out a weak point - Photo 3.

Electric vehicles sold in Canada can be supported up to $ 5,000.

Under the iZEV support program, electric vehicle models priced between $45,000 and $60,000 will be supported up to a maximum of $5,000 each.

However, the director of VinFast Canada also said that VinFast’s plan is not merely “based on preferential policies of the government”. These incentives may support a certain group of customers, but VinFast aims to bring to market top products in the market, he said.

BATTERY LEASE INCREASE THE VALUE OF LIABILITY

Foreign experts dissect VinFast's unique strategy, pointing out a weak point - Photo 4.

A battery rental policy can help the car resell at a higher price.

By separating the battery price from the purchase price of the car, VinFast said that it will have a basis to bring the price of the electric car down to the price of a similar model but using an internal combustion engine. VinFast also hopes to convince customers by helping them eliminate the inconvenience of battery replacement costs in case customers use the car for a long time.

Concerned that battery leasing could have an adverse impact on liquidity, the director of VinFast Canada said that: “In contrast, an ordinary electric vehicle with a battery will have a lower liquidity value, because it has to charges for the battery pack’s depreciation, while the battery pack’s value makes up a large portion of the total value of the vehicle, so customers often have to pay more.”

Foreign experts dissect VinFast's unique strategy, pointing out a weak point - Photo 5.

The battery will be replaced free of charge when the charging efficiency falls below 70%.

The director also added: “VinFast ensures that the value of the battery pack will be constant because old batteries with an efficiency lower than 70% will be completely replaced free of charge.”

VinFast said that it is also calculating to launch a genuine used car program that “customers will see the advantages of the battery rental policy”.

BENEFITS FOR THE ENVIRONMENT

Foreign experts dissect VinFast's unique strategy, pointing out a weak point - Photo 6.

VinFast can make more profit by maintaining ownership of the battery pack.

Analyst Michael Vousden said the automaker would benefit from maintaining ownership of the vehicle’s battery packs, as each battery pack typically accounts for about 40% of the value of an electric vehicle. He said: “If you are VinFast and you rent out the battery, that means you still own the battery pack. The value that can be recovered from the battery recycling will also belong to you, instead of assuming it to customers. customers use up to 20 years and they keep the value of battery recycling.”

This approach also creates a communication advantage, hitting customers in the face with peace of mind that the battery pack will be properly recycled and won’t end up in a landfill. The analyst shared that: “It is almost certain that VinFast will take advantage of that advantage to advertise”.

It is known that VinFast is expected to directly sell two models of VinFast VF8 and VF9 to customers in the second quarter of this year. Meanwhile, John Lindo (VinFast spokesman) said that its stores in the shopping centers of Toronto, Vancouver and Montreal are expected to open in the next few months. As planned, by the end of 2023, VinFast will open 38 sales and repair locations across Canada.

https://soha.vn/chuyen-gia-nuoc-ngoai-mo-xe-ke-sach-doc-nhat-cua-vinfast-nhieu-loi-ich-mot-diem-yeu-20220315073729418.htm

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