Jisoo Fashion Week continues to keep the miracle for Dior
During the last Fashion Week, people once again witnessed the fierce rivalry of 2 BLACKPINK members: Jisoo and Jennie when they appeared at Dior and Chanel’s shows. Although the style was criticized, but in terms of media value, Jisoo once again surpassed Jennie and helped Dior maintain the title of the most valuable fashion house in the media at Paris Fashion Week.
Specifically, according to the announcement from Launchmetrics, Jisoo’s post when she attended the Dior fashion show brought this fashion house a media value of up to 1.74 million dollars.
Jisoo’s outfit, reminiscent of the image of a school uniform with a white shirt, black tie and camisole, has received 5.2 million likes.
Also according to Launchmetrics, Jisoo is the top star, her Instagram post is worth around $7.2 million along with 1,152 mentions in the media. In addition, the hashtag #JISOOxDiorAW22 holds the first place on Twitter’s global trending chart with more than 800k mentions, the keyword Jisoo surpasses 1.17 million mentions by a variety of platforms, magazines, admirers and fans around the world.
And once again, the Dior house continues to hold the title of Media Champion of this year’s Fashion Week series; followed by Balenciaga, Chanel, Off-White and Louis Vuitton respectively.
It is known that the media value of Launchmetrics is calculated based on the impact on channels such as social networks, printed newspapers, livestream… including paid or personally owned forms.
Overall, according to Launchmetrics, Paris Fashion Week Fall/Winter 2022 generated a media influence value of $208.9 million, of which $136.3 million was generated on social networks. Prior to that, Paris Fashion Week Spring Summer took place at the end of September 2021, which collected $ 241.4 million in media value.
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