Mobile World establishes joint venture in Indonesia
On March 15, Mobile World Joint Stock Company – a subsidiary of Mobile World Investment Joint Stock Company (MWG) announced its official cooperation with PT Erafone Artha Retailindo (Erafone) – a subsidiary of Erajaya Corporation. This cooperation is aimed at establishing a joint venture PT Era Blue Elektronic (brand name “Era Blue”).
The first Era Blue store is expected to open for customers in mid-2022 in Jakarta (Indonesia).
According to MWG, at Era Blue stores, customers will encounter in a modern and friendly space the latest and highest quality products from famous manufacturers in the world. The customer experience will be taken to the next level by combining the latest digital technologies with modern retail implementations and raising the bar for visual installations for a complete, unforgettable experience. for customers.
Mr. Budiarto Halim, President of Erafone said: “We are extremely honored to cooperate with The Gioi Di Dong, a famous leading retailer in the field of consumer electronics in Vietnam. Mobile World’s innovation and expansion strategy also aligns well with our vision of becoming the leading retailer in this sector. At the same time, the cooperation is also a proof that Erafone’s network of strong brands in technology retail will inevitably expand. I am confident that both Mobile World and Erafone will complement each other to realize the vision that we are aiming for.”
Erafone chain in Indonesia
Meanwhile, MWG Chairman – Nguyen Duc Tai commented: “Erafone is one of the most prestigious and reliable partners in the mobile phone retail industry in Indonesia that we had the opportunity to meet and discuss many years ago. We believe that with the sincere cooperation of both Erafone and MWG, Era Blue joint venture will soon become the number 1 and most prestigious electronics retailer in Indonesia, brings a lot of value to both Erafone and MWG”.
It is known that EAR is a subsidiary of Erajaya Corporation. The Group was established in 1996, operating in the field of import, distribution and retail of telecommunications equipment such as mobile phones and tablets, SIM cards, recharge cards, accessories and other products. Internet of Things products such as drones, dashcams, wearables and other products in the same ecosystem. In 2011, Erajaya was listed on the Jakarta Stock Exchange, becoming one of the largest and most reputable companies in the retail technology industry in Indonesia.
The EAR subsidiary currently operates a network of approximately 1,200 retail stores across Indonesia, providing telecommunications equipment, tablets, laptops and other products within the same ecosystem.
The establishment of a joint venture with Erajaya Corporation marks MWG’s official participation in the retail consumer electronics industry in the country of thousands of islands. Previously, MWG has expanded into Southeast Asia by opening a retail chain of mobile devices and electronics in Cambodia (Bluetronics).
By Business and Marketing
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
