The wife of Hyundai Group and the principle of being a proud bride
In 2018, Noh Hyun Jung – a famous former MC and daughter-in-law of the powerful Hyundai group in the land of kimchi revealed principles of being generous with provisions such as breakfast at 4:30, all expenses must be recorded and reported shocked the public.
But the impossibility of the tycoon family did not stop there. After Noh Hyun Jung’s rule sheet was spread all over Korean social networks, in the program Heard It Through the Rumors of Channel A, many more stories about the strict bride training process of the Hyundai family have been revealed by many reporters and experts.

Noh Hyun Jung is currently taking pictures with her husband and mother-in-law
In Korea, the Chung family – the owner of the powerful Hyundai empire is famous for being patriarchal and attaches great importance to rituals and traditions. Noh Hyun Jung’s mother-in-law – Lady Lee Haeng Ja is a character who has been rated as a “standard honorable daughter-in-law” all her life.


Ms. Lee Haeng Ja is the wife of the late Chairman of Hyundai Aluminum Industry, daughter-in-law of the founder of the Hyundai empire
Lady Lee Haeng Ja comes from a prestigious family and once participated in the Miss Korea contest. She married the fourth son of the founder of Hyundai – Mr. Chung Mong Woo – former Chairman of Hyundai Aluminum Industry through matchmaking, but their marriage was very peaceful and happy. She is the one who has taken care of the family and raised 3 sons alone for more than 2 decades after her husband’s early death at the age of 46. When the children got married, it is not surprising that Lee Haeng Ja continued. tradition and become the “notorious” mother-in-law in the house.
Not only with Noh Hyun Jung but also with two other daughters-in-law, if they want to enter the family, they must receive the approval of Lee Haeng Ja. According to Korean media, before deciding to get married, they all had to go through a long interview with their future mother-in-law. Initially, Mrs Lee Haeng Ja doesn’t really like the bride Noh Hyun Jung because she is a celebrity and once said: “We shouldn’t have a daughter-in-law who often appears on TV in our family.”. However, after meeting, she changed her mind because the female MC is a very smart and polite person.

Mrs. Lee Haeng Ja with her 3 daughters-in-law
Each daughter-in-law after Members of a chaebol family will have to spend 2 to 5 years learning the family rules. EASYEven if they live with their mother-in-law or live separately, they will also have their own cooking instructors and housewives until they become proficient.
But the scariest thing is every April, on the occasion of Qingming Festival in Korea. Because they attach great importance to tradition and worship, the daughter-in-law has an obligation Wake up at 4 a.m. every day to prepare to make a full sacrifice, a feast, a tray of several dozen dishes of rice each. For nearly a month, they were almost all “sitting” in the kitchen. Of course, a rich family like the Chung family does not lack money to hire people to work, but the fact that women go to the kitchen by themselves shows their sincerity and respect for their rituals.
For Noh Hyun Jung, after 17 years of being a Hyundai bride, she completely disappeared from television and focused on being a lady like her mother-in-law used to be. The marriage of the beautiful former MC is said to be happy and very peaceful.

Noh Hyun Jung appeared next to her mother-in-law in 2018
Source: Channel A, Segye Ilbo
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