The secret to helping VinShop attract 100,000 groceries after 1 year

VinShop recorded an impressive growth rate after more than 1 year of launch

By March 2022, VinShop welcomed the 100,000th grocery store imported via the app, becoming one of the largest distributors of consumer goods in Vietnam after just over a year of its launch. Along with that, VinShop continues to become the focus of the retail market when continuously “planting flags” in 7 new key provinces and cities, namely Quang Ninh, Thanh Hoa, Nghe An, Tien Giang, An Giang, Dong Thap, Vinh Long.

Enter first, pay later

One of the most appreciated strengths of VinShop is the best import platform for grocers in Vietnam today. According to Ms. Duong, the owner of Linh Duong grocery (Hoan Kiem, Hanoi), not only does VinShop provide more than 4,000 items on the app, but VinShop also offers a financial solution to help groceries import safely, reducing worries about lack of goods. capital.

“With an advance of up to VND 100 million, 40 days of interest free, we can import more goods, turn capital faster to increase income,” said Ms. Duong, the capital advance program from VinShop solves the biggest worry. of grocery owners, especially during peak seasons such as holidays and Tet.

The red color of VinShop is creeping around every corner in big cities

Retail experts also see, which is always the biggest barrier – like the rope that ties the legs of grocery stores. Also because of the thin capital, many grocery stores are reluctant to accept, unable to import stock to sell. The fact that One Mount Group (who owns the VinShop application) shakes hands with Techcombank to launch the Capital Advancement Program is considered a breakthrough for the Vietnamese retail market, because so far, it has been very difficult for small businesses. access to loan sources, or if so, high interest rates and complicated procedures make them hesitate.

A representative of VinShop said, after more than a year of implementation, this unit has advanced hundreds of billions of dong for thin groceries that can be imported, rest assured to rotate capital to quickly increase income. With a secure source of goods and automated operation, even in the context of the epidemic, it was still fully supplied, VinShop quickly “covered the red” of the market when it recorded a growth of 49% GMV (total volume of goods) per year. month, the average order value of small businesses also increased by 51%/month.

More than 100 promotions every month

As a grocery owner associated with VinShop for nearly a year, Ms. Lan (Hoang Mai, Hanoi) said that previously, promotional programs of brands were informed by “salesman” (tellers – PV). notify her. Each brand has a “salesman”, so she does not have time to grasp all the promotions, maybe even “blocked” that part of the brand’s incentives. However, with “one-touch” import of goods via the VinShop application, she can aggregate dozens of promotions in one order, helping to save maximum costs, thereby increasing income.

“All packaged in one order and delivered in one truck, saving time and making the most of promotions,” said Lan, who receives about 100 promotions from customers every month. brands on VinShop.

VinShop is considered a companion on the way to get rich in groceries

Not only that, many grocery owners “upgraded to technology” with VinShop also “made a fortune” up to tens of millions per month thanks to the rich source of goods from the suppliers themselves, transparent prices, shopping programs. offers, product display or loyalty policy from VinShop.

In addition, the decoration of the signboard helps to improve the level of recognition; plus a cashless payment tool via VinID Pay at each VinShop-linked grocery store to help small businesses bring a more modern shopping experience to buyers, thereby retaining both old customers and increasing customers. new.

The Dinh