An Lac Group: 20 years of steadfastness in the dream of creating ‘sustainable real estate’

Sustainable real estate – the inevitable trend of the real estate market

The Covid-19 pandemic is a difficult period for the real estate market in general and the real estate business community in particular in Vietnam. This challenge causes real estate developers to rethink their development strategies and find the right direction in the face of market fluctuations. Experts say that in an uncertain future with many health risks, sustainable development will always be an inevitable trend that the real estate market is aiming for.

Regarding consumers, according to a 2021 survey by IBM’s Enterprise Value Research Institute with 14,000 people in 9 countries, 90% of those surveyed answered that the pandemic has changed their perception of consumption. lasting. Especially, up to 55% of people are willing to pay higher to buy products from sustainable brands that have a positive impact on society and the environment.

To adapt to the above situation, many real estate developers in the process of building and developing new projects bring the promise of sustainable real estate development. What is “sustainability”, and what factors shape the sustainability of a real estate product?

Accordingly, the prerequisite of sustainable real estate is the investment in the real value system instead of “following” the market. These real values ​​come from the connected living environment, green, fresh, safe living space, elite residential community, high-quality utilities serving well for life.

Second, real estate develops sustainably only when the product is associated with the overall socio-economic goal of the region, contributing to socio-economic development and vice versa.

From the fluctuations of the market and the needs of customers, sustainable real estate will become an inevitable development trend in the future. Sharing the same vision, from the very first days, the investor An Lac Group has set out and been consistent with the mission of “sustainable real estate development with the community”.

Investor An Lac Group with the mindset of “Sustainable real estate development” for the community (Perspective photo of Anlac Green Symphony project)

An Lac Group is a pioneer in creating sustainable real estate

The philosophy of sustainability in business has been clearly demonstrated in the 20-year development journey of An Lac Group. In addition to real estate projects, businesses also make their mark through energy projects such as: wind and solar power plant project in Binh Thuan (2019), Nam Pong Nghe An hydroelectric power plant (2013), Za Hung hydropower plant in Quang Nam (2009).

In 2022, An Lac Group continues to affirm its position as a sustainable real estate developer with the 5-star semi-closed urban area project Anlac Green Symphony. Located at the connecting center to the west of Hanoi, with a scale of 75ha, Anlac Green Symphony creates a balanced green lifestyle for future residents. The project is an important milestone on the corporation’s development journey, when focusing on the real value system “humanity”, aiming to contribute many values ​​to the community.

At Anlac Green Symphony, the sustainable living “quality” of the urban area has been clearly shaped by the investor from the very beginning of its formation through the construction of a living environment full of amenities.

Anlac Green Symphony project has well-planned internal traffic infrastructure; Highlights with the Moonlight Avenue route radial to the project, connecting Ring Road 3.5, Road 70 and the inner city in just 10-15 minutes. Sustainability is also reflected in a system of 40 high-quality utilities including: inter-level schools, commercial centers, 3 green parks in the area, squares, air conditioning lakes…

Comfortable living environment at Anlac Green Symphony (Project perspective photo)

In particular, the investor said that it has applied wastewater treatment technology, reused water to irrigate trees and parks, used solar lights installed in internal public works; thereby making the most of natural factors, urban development in harmony with the environment.

In addition, the Anlac Green Symphony project, when completed, will actively contribute to the infrastructure of West Hanoi. Currently, the western part of the city concentrates a series of agencies and offices of ministries, departments and branches; has a national key school system. As a result, this place has attracted a large number of residents of the intellectual and professional classes, creating a vibrant international community.

The appearance of Anlac Green Symphony integrated urban area project at the western connection point will meet the needs of people living, studying and working in the area. In particular, the products at the project such as commercial villas, shophouses… will contribute to providing the market with potential and sustainable commercial exploitation models.

Anlac Green Symphony Villa – a product rich in commercial potential (Project perspective photo)

An Lac Group representative expressed: “Building a quality living environment, adding economic value to residents and the area is the goal that An Lac Group always aims for. With 20 years of development with the determination to pursue the dream of sustainable real estate, An Lac Group is working hard to develop the Anlac Green Symphony project to become a sustainable urban area in the west of Hanoi.

Anlac Green Symphony 5-star urban area project includes products: villas, commercial villas, townhouses, apartments, shophouses, direct links to My Dinh and Trung Hoa – Nhan Chinh centers.

Doan Phong