“God” bombed the goods, whenever something happened, the person who ate the “dumbbell” was the shop owner
The strong development of e-commerce platforms has created great opportunities for online sellers, especially during the complicated Covid-19 epidemic, the increasing demand for online shopping and consumption by customers. However, this is also an “obstacle” for many sellers when there are countless but difficulties in developing shopping channels on e-commerce platforms.
Contact 2 fashion shops on the e-commerce floor with 2 different business forms, but both have their own difficulties after a period of operation.
Obsessed with “shopping bombs”, once burned by customers with 1700 orders
Ro Store is a Unisex clothing shop that was established in early 2021. The shop’s customers are schoolchildren and students between the ages of 12 and 22. The shop’s items are mostly processed domestically with a high standard. The price is suitable for the pocket of young people. Although it has been on the floor for nearly 2 years and has more than 113k followers, Ro Store has as many worries as most other online stores.
Ro Store imports domestic goods and sells them at cheap prices, suitable for students
The biggest pressure is the customer experience because doing business on the e-commerce floor, the customer is the true “god”. If the “gods” are not satisfied, they will immediately give the shop “eating” 1 star. With the display mechanism of the e-commerce floor, all these reviews will be displayed. Therefore, if you are not careful in customer care, the reputation of the shop will be greatly downgraded.
Thu Huong – owner of Ro Store shop, said that because the shop’s items are aimed at students, the price is cheap. However, to find a source of “cheap but not rancid” goods with quality that still brings business efficiency is a very difficult problem. “That’s what I have to think about too. Because if the product is not sold well, the customer is the direct judge and will greatly affect the reputation of the shop.” – Thu Huong, the shop owner said.
In addition, during the epidemic period of the last 2 years, The business situation of the shop also faced many difficulties. SComparing this time with the end of 2021, Ro Store’s revenue is halving. In addition, because trade between Vietnam and China border is congested Warehouses and factories depend on fabric sources in China, so many fabrics have to be temporarily suspended due to border congestion. There are expensive models but there is no fabric to process and sell.
Talking about the biggest worry in the process of doing business on the e-commerce floor, Huong further shared that:Perhaps not only my shop but also everyone who is trading online has an obsession called “shopping bombs”. I’ve watched many cases of big shops being bombed with a total value of up to hundreds of millions, so I understand and I’m scared. Compared to selling on Facebook, the rate of “bombs” on e-commerce floors is much higher. At the beginning of my business, my shop couldn’t even manage the bomb orders. There was the peak month, we were bombed by up to 10%, about 1700 orders. It’s still scary thinking about it now.”
Satisfying the demand for ordering goods but worrying about receiving “dumbbell stars”
Hustle All Day is an order fashion shop that was established at the end of 2021 but the shop has more than 30k followers. The shop’s business items are street style clothes imported entirely from China. Because of importing goods at the request of customers, the shop has to face many difficulties in the business process, typically the worry of overstocking and inventory.
Hustle All Day imports goods at the request of customers, so it faces more risks
Nguyen Long – Owner of Hustle All Day shop talks about worries at the moment: “A few months ago, I was afraid of being “bombed” because of many cases of ordering but not receiving goods. At the moment, the most worrying thing is that there are no goods to sell to customers and as a result, they immediately receive a “dumbbell star” from the e-commerce floor. As everyone knows, because the border is congested, goods cannot be circulated. Normally, my shop’s order deadline is only about 7-10 days, but now it is 2-3 weeks and still no return goods. Therefore, I am very afraid that the cancellation of the order will affect the reputation of the shop. In the last quarter, because gSlow delivery and high cancellation rate, so my shop got 4 stars from the floor. In this situation of border congestion, I don’t know the way.”
It is known that in the face of the situation of goods being stuck at the border, this half of this month alone willhop of Long Nguyen has lost about 130 million compared to the time before Tet.
Regarding the solution, Long said: ”Indeed, this is a force majeure situation and cannot be overcome because it depends on the epidemic situation and the announcements on the Chinese side. However, our shop has handled the delivery delay by contacting each customer who ordered before to apologize and explain the reason for the delay in delivery. At the same time, we all send late customers vouchers and discount codes to apologize and make them more comfortable. Due to the backlog of orders, it took me 3 days to contact all customers.
Source: Synthesis
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