Zegna claims a 112-year reputation in menswear design-Men’s fashion

A brand cannot reach the 112-year mark without reflecting on its history.

Zegna’s Fall/Winter 2022 menswear collection does just that, inspired by the beautiful Piedmont, Northern Italian street that founder Ermenegildo Zegna funded. The brand used the striped emblem of the Zegna road as part of a rebranding process last year.

Internally referred to as “our way,” its influence extends beyond mere graphics. “Our Way” represents the historical mark made by Zegna in the field of menswear. It represents the path they see our brand, industry, and society as we move forward over time, a path that may be uncertain and ever-evolving, but promises to deliver progress. set.

Speaking of the new collection, titled “A Road Worth Walking,” Art Director Alessandro Sartori explains how it speaks to our present moment and our future ahead. “I continue to see the world through the lens of Zegna. The reality we live in today requires adaptability; it requires all of us to be flexible. Translating this idea into clothing meant building a language of shapes and textures that evolved and reinforced over time, tailored to the needs of the moment. I continue to explore the concept of hybridization, because much progress has been made in removing stubborn categories,” says Sartori.

It is true that the collection blurs the lines, especially between indoor and outdoor, between coherence and difference, and between casual and formal. The collection’s charmingly simple coats and coats show how tailoring can break the monotony often seen in men’s outerwear. Adding to the appeal: the materials behind the garment include #UseTheExisting gabardine, scuba wool, technical silk and wool denim.

The combination of ochre and orange evokes a feeling of warmth, while the use of cool slate gray and crisp white adds to the elemental feel. Small but impactful touches like the buckle belt, asymmetrical top or cream lining bring life to these functional coats and down jackets. That’s perhaps Sartori’s bright spot: his collections make you wonder why you’ve never seen things done this way before, because his work has meaning at the level. intuitive level.

In addition to a variety of tailored jackets are a few standout jumpers. Oasi cashmere gives them a thick, luxurious look. While most neutrals are practical and appealing for everyday life, a few are decorated by combining materials with types and colors together. The collection’s 58 designs are completed by carefully selected accessories, including ski goggles and diving boots, which transport viewers into dreamy winter landscapes.

Truly “A Way Worth Going”, Zegna’s latest collection proves that functional clothing can be aesthetically appealing. Even though they’ve been in business for over a century, it’s clear that the legendary menswear brand still has a lot of innovation in store.