This information was confirmed by Audi CEO Markus Duesmann during the annual press conference organized by the German brand. Also during this event, Audi suggested that they might launch a pickup concept in the near future to survey global customers first.
According to Autocar citing information from the event, when asked about a pickup, the CEO replied that they were considering the idea, and suggested that the company “will introduce something similar in the future.” not too far away.”
Audi launched the concept of off-road electric car AI:Trail in 2019.
The concept car that Audi may be referring to will be the first name from the pickup segment in Audi history. There has not been any information surrounding this project except for the above statements.
Audi has two options for its pickup, which is to borrow a proven pickup chassis from Ford (with Volkswagen and Ford having a cooperation agreement) to make a mid-size car on par with the Toyota Hilux or Ford Ranger segment.
Audi electric pickup concept (Image: Raleigh)
Another option for Audi is to make electric pickups – a segment that is also gradually becoming hotter in recent times. This choice allows them to be more comfortable in all aspects from design, size to performance when the Volkswagen group has 2 available chassis, MEB and PPE.
Considering that Audi will launch its last internal combustion engine model in 2026 and switch to an all-electric brand from next decade, the latter option seems more likely.
Audi is not the first luxury car brand to make pickup trucks. Previously, Mercedes-Benz had made a model using the Nissan Navara chassis, but then this project was considered a failure when sales were flat.
Reference: Carscoops
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
