Bringing Tan Cuong tea to the floor, farmers collect billions

Bringing specialties to the floor

Tan Cuong Dinh tea is famous for each young, best quality tea that is meticulously selected on some of the best fertilized tea hills in the region. To get 1kg of dried clove tea, it takes 20 professional tea pickers to pick it in about 2 hours and must pick it at the most appropriate time.

After being picked, the tea buds will go through the processing process of one of the three most famous tea artisans in the Tan Cuong tea region. After copying, each stem of Dinh tea becomes firm, as small as a nail, and evenly spaced.

If in the past, this specialty was only sold through traditional forms, now Tan Cuong Dinh tea has been listed on the floor ecommercecan reach consumers nationwide within 2-3 days of ordering.

On Postmart, nearly 40 Thai Nguyen products are introduced and sold. Similarly, on Viettel’s Seashell floor, more than 100 products of this love are sold. According to representatives of the exchanges, the number of products will increase in the coming time thanks to the coordination between units and authorities, and production and business households.

Specialty tea on e-commerce floor

In Thai Nguyen, many specialties have been put on the e-commerce floor, especially since Covid-19. According to Thai Nguyen Department of Agriculture and Rural Development, implementing the program of digital transformation of the agricultural sector, this unit has coordinated with the Department of Information and Communications, Thai Nguyen Post Office, Viettel Thai Nguyen,… to support. 55,000 agricultural production households opened their stalls on the floor, about 1,500 products were sold on the floor.

According to Thai Nguyen Department of Information and Communications, as of February 2022, more than 60,000 agricultural production households have been trained in digital skills and cyber skills. The number of agricultural production households that can open stalls on the two floors of Postmart and Shell is more than 54,000 households. The number of agricultural products listed on the floor is more than 2,000 items. The number of OCOP products listed on the floor is nearly 150 products.

Due to the response to the e-commerce platform in the new context, many agricultural products have been quickly consumed. For example, in 2021, more than 80 tons of Vo Nhai na has been consumed through this new channel.

As one of the early cooperatives to use e-commerce to promote, introduce and consume products, Mr. Nguyen Van Ba, Director of Viet Cuong vermicelli cooperative (Dong Hy) said, thanks to the quick adaptation, the application of Selling online and taking advantage of channels and floors, the consumption volume of the cooperative gradually regained a stable momentum and even reached higher than the previous period, increasing by 80-100 tons in the last 2 years.

The revenue of Viet Cuong vermicelli cooperative in 2021 will reach 20 billion VND, double that of 2020 is 10 billion VND. The average income of workers in the cooperative is maintained at 6-10 million VND/person/month.

Ms. Tong Thi Kim Thoa, Director of Kim Thoa Tea Cooperative (Thai Nguyen City) shared, after being posted on the e-commerce platform, customers all over the country have known about the tea products of the unit.

Support farmers to put agricultural products on the floor

Enhance the value

In order to promote the consumption of agricultural products through e-commerce channels in 2022, Thai Nguyen provincial authorities will continue to guide and support agricultural production households who wish to register to upload agricultural products. e-commerce trading platform.

Coordinate with the People’s Committees of districts, cities and towns to select qualified organizations and individuals whose products have achieved certificates of quality standards such as VietGAP, organic, certified according to the real supply chain. safe products, OCOP products, key products… to focus on supporting and building examples to lead and spread the buying, selling and consuming activities of agricultural products on the e-commerce platform. .

Support to promote the consumption of agricultural products through the promotion and introduction of agricultural products through the e-commerce platform and distribution channels of the postal enterprises owning the floor in order to expand the consumption of agricultural products. on a new, modern and sustainable distribution channel through a digital platform.

Vu Chi Kien, Deputy Director of the Postal Department (Ministry of Information and Communications), said that in support of farmers in digital transformation, the Ministry of Information and Communications has been assigned by the Government to assume the prime responsibility for formulating and developing a project on the digital economy. which focuses on digitizing agriculture and agricultural products and specialties.

Working group 1034 proposed the goal that in the near future, 100% of agricultural production households that meet the criteria will be listed on e-commerce platforms, and 100% of OCOP products that meet the 3-star criteria will be listed on the floor. In addition, 100% of agricultural production households listed on the stock exchange are trained in digital skills, business skills, and support agricultural production households in promoting, introducing products, and expanding domestic and international markets.

Thai Nguyen Department of Information and Communications recommends that Vietnam Post and Viettel Post invest in developing Logistics services in the province, fast/appropriate delivery policy for orders in the area, share and provide product consumption information. agricultural products across the country.

Duy Anh