The ‘kneel down’ screen to admit defeat or Mark Zuckerberg’s trick to entice users?
According to TechCrunch, the largest social network on the planet Facebook has just set up its own TikTok account and immediately attracted about 13,000 followers (as of TechCrunch reported) even though it has never posted any videos. It sounds wrong, but this account has been verified by both TikTok and Facebook itself.
“Brands all leverage a variety of channels, including some of our social media platforms, to reach and engage with users on a daily basis,” said a Meta representative. Facebook’s purpose when creating a TikTok account… is no different.”
However, the above strange story still makes people skeptical. The reason is because in the trailer, Facebook writes: “We believe that people can do more things together than going it alone.” In addition, the profile of the account associated with the Facebook app on Google Play is also not a Facebook address or some official contact channel.
The largest social network on the planet Facebook has just set up its own TikTok account and immediately attracted about 13,000 followers.
According to TechCrunch, maybe Facebook wants to promote Gen Z users by taking advantage of the emerging application TikTok in the context that this social networking platform is facing a difficult problem of growth, and “population”. then invite each other to “wrap up the towel”. Many young users no longer find Facebook interesting, and this trend is most evident in the engagement levels of teenagers.
It’s true that big brands today often use a variety of channels for marketing and communication, but Facebook’s appearance on TikTok still sounds very funny. The reason is because so far, this social network has still considered the short video sharing platform TikTok as the main threat and competition.
“People have so many ways to use their time, and apps like TikTok are growing very quickly. TikTok has grown too big and is continuing to expand at a very fast rate,” CEO Mark Zuckerberg said in the fourth quarter of 2021 earnings report.
Currently, Meta said it will not share any more information about its development plans on TikTok, what type of content is posted or whether or not it runs ads.
Instagram also just ran ads and launched the Instagram Creators account on TikTok.
Facebook is not the only “pet” of Meta appearing on TikTok. The Instagram platform also just ran ads and launched the Instagram Creators account on this short video platform.
Previously, in February, Meta stepped up its counterattack against TikTok by rolling out its short video product Reels globally and introducing many new features for advertisers.
According to CEO Mark Zuckerberg, Reels is by far Meta’s fastest-growing content format, even as he admits TikTok is a formidable competitor. Apparently, Mark Zuckerberg recognized the growing demand for short-form video content and decided to bet on the Reels card. However, with the status of only a “late-born”, Meta’s Reels will not easily defeat TikTok overnight.
at Blogtuan.info – Source: genk.vn – Read the original article here
