Samsung launches the first QD-OLED TV product in North America and Europe

Samsung Electronics said that it has begun accepting pre-orders for QD-OLED 4K TVs with 65-inch and 55-inch wide screens, using organic light-emitting diode (OLED) technology and quantum dot displays ( QD). The starting prices of these products are $3,000 and $2,200 respectively.

Samsung Display Co., a display manufacturing subsidiary of Samsung Group, displayed 65-inch and 55-inch screens for QD-OLED TV products at CES 2022 in Las Vegas earlier this year. . Samsung Display says this new generation of screens has a higher resolution, providing better picture quality than traditional OLED screens.

The company began mass production of the displays in November last year as part of a gradual shift away from liquid crystal displays (LCDs) to high-end, more profitable QD displays.

Samsung Electronics has not announced the launch date of the aforementioned TV products in the domestic market due to a lack of supply of screen panels.

With the launch of these new product lines from Samsung Electronics, the global premium TV market is witnessing stiff competition. While Samsung stands out in the global TV market with more than 30% market share in terms of sales, it still lags behind compatriot LG Electronics Inc., a big name in the TV segment. High-end OLED with over 60% market share.