18-year-old self-designed, cut and sewn, wrongly calculated the neck, but sold out because customers found the deep cut neck to be attractive
Referring to the founder of Son Kim Group, Nguyen Thi Son, Vietnamese businessmen all recognize her as a real powerhouse of the Vietnamese business world. She lost her husband very early, raised 5 children under one arm, but she not only raised her children to grow up to be human but also actively supported them from experience, knowledge to finance; so that all 5 people have become the top entrepreneurs in the city. HCM.
In 1987, at the age of over 30, she was assigned by the State to manage the Legamex Company. During its heyday, this state-owned garment company had 4,000 official employees, 10,000 employees of satellite companies, and exported to countries such as the Soviet Union, Poland, Japan, France…; and was the largest garment company in Vietnam at that time.
The fate that led Mrs. Son to the garment business at the age of 18 is a rare thing that many people know. In her autobiography, founder Nguyen Thi Son once mentioned this.
Mrs. Son’s parents were originally from Bac Ninh, lived in Hanoi and immigrated to the South in 1951. Before emigrating to the South, the mother of the founder of Son Kim Group owned a silk fabric shop on Kham Street. Thien, Hanoi.
After living in Hue for 2 years, in 1957 her parents moved to Saigon to settle down, they decided to establish a garment factory, producing ready-to-wear clothes to supply to wholesalers in Saigon. Cho Lon, Bien Hoa, Quy Nhon.
From the needs of the market, the production base of Mrs. Son’s family developed step by step very smoothly. The two sisters, Mrs. Son, are taken care of by their parents, who are well educated and cared for. Mrs. Son and her brother are expected to become lawyers and professors because they both show a talent for debate, often critical of opinions on news programs.
Photo of Nguyen Thi Son at the age of 18.
But a fate led Ms. Son to enter the fashion business at the age of 18 (1968). Due to daily assisting her mother in managing operations, doing accounting books, signing checks, paying for purchases, monitoring sales debt, Ms. Son has the opportunity to interact with many people in the business world. Mrs. Son is a girl who likes to dress well.
“One day, a friend of my mother’s shop asked me where I bought the clothes, I joked that I made them myself, she complimented me on how beautiful they were and said I should try and bring them to the market. Until that day I was still just a schoolgirl who still took care of her studies, business and production, which was my mother’s work, I only helped her with books and financial management, but when she heard that the customer Suggest I also find it interesting. So that night, I couldn’t sleep because I thought about how to do it“, founder Son Kim Group recalls.
The next day, Mrs. Son went to Saigon’s famous fabric stores to find fabric samples and came back to design the samples, cut and sew them herself, and then try them on until they were beautiful. Then cut the pattern and let the production try to bring it to the store, unexpectedly the next day the products were sold out and asked for Son to do more. Because she was not very confident the first time, Ms. Son did not save the sample, the second time she miscalculated the formula to lower the neck, so the bottom of the garment was too deep. Unexpectedly, the goods sold out very quickly because the girls thought that lowering the neck like that looked beautiful and attractive.
So Mrs. Son’s parents decided to invest in her a branch specializing in fashion for women and teenagers. With a talent in design, with a theme each year, Ms. Son’s fashion products sell well and are produced in large quantities to meet market demand.
By Business and Marketing
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
