‘Da Nang tourism is lacking new elements to attract tourists’

Promote exploitation of new tourism products and services

– Da Nang tourism has reopened since the end of 2021, but so far it has not really flourished as expected. What do you think is the cause of this situation?

As we all know, the Covid-19 epidemic, which has lasted so far with no sign of ending, has been causing serious damage to businesses and tourism workers. Accordingly, tourism activities when reopening depends greatly on the development and ability of domestic and international disease control, travel policies and mutual recognition of “vaccine passports”.

Da Nang will reopen tourism activities in the city, focusing on a number of key tasks, which are: preparing human resources and ensuring service quality; prepare new products; security and safety to serve guests and communication of destinations, promotion of market exploitation. In particular, the preparation of new products and upgrading of existing products are being paid attention by the city, through the removal of difficulties and obstacles for key tourism projects, motivation, research and application. a number of pilot mechanisms to exploit and develop new products and services, prioritizing public investment resources to invest in infrastructure for tourism in the short and long term. At the same time, the city is in dire need of the cooperation and contribution of investors and businesses to soon put into operation tourism projects, contributing to a fast, strong recovery and sustainable development. sustain the city’s tourism industry.

– In your opinion, how important is the goal of “refreshing” tourism products and services for Da Nang tourism at this time?

In addition to the criteria of security, safety, convenient transportation, hospitality, and a healthy environment, the attractiveness of tourism products, especially new products/services, will create benefits. competitive advantage for the destination, attracting repeat visitors again and again. Therefore, the goal of “refreshing” products and services plays a very important role in Da Nang tourism. We identify this as a key task of all levels, branches and districts through directing and operating measures, incentive mechanisms, and mobilizing resources for tourism development. At the same time, this is also the most important responsibility of tourism businesses, to generate revenue and achieve business efficiency.

The city always encourages and creates favorable conditions for businesses to expand investment in order to increase the attractiveness of Da Nang tourism. For Ba Na Hills, this is a key and very unique destination of Da Nang, therefore, the city’s leaders have directed and supported investors to actively invest in unique quality products and services, accelerate the renovation, expansion and organization of new services to meet the increasing demands of tourists, affirming the brand name of Da Nang destination on the domestic and world tourism map.

Ba Na Hills changes its appearance

– Recently, Sun World Ba Na Hills tourist area has opened its doors to welcome guests after nearly 1 year of stopping the epidemic prevention activities. What are your expectations about the reopening of this destination?

Sun World Ba Na Hills has long been a destination contributing to attracting a large number of tourists to Da Nang. After a long time of closing, stopping to welcome guests due to the Covid-19 epidemic, many tourists must remember Ba Na Hills. We believe that, when Ba Na Hills reopens, it will definitely contribute to creating a big boost for Da Nang tourism to recover and break through.

– It is known that Sun Group has been focusing on investing in upgrading Sun World Ba Na Hills resort with a series of new projects. How do you evaluate Sun Group’s large-scale investment in Ba Na Hills and what does this mean for Da Nang?

We greatly appreciate the contribution as well as the constant efforts to innovation of Ba Na Hills KDL in particular and Sun Group in general to the city’s tourism industry.

It can be said that Ba Na Hills is one of the unique, different and professional destinations not only of Da Nang, but also of the whole country. With the investment of Sun Group, this resort always has a sense of innovation, changing its appearance, investing in breakthroughs in products and services to continuously bring new experiences to visitors. Even in the days of stopping welcoming guests, Ba Na Hills has taken advantage of its idle time to invest and upgrade a series of new products and projects to prepare for the return and bring many new experiences and values. for visitors.

This also has great significance for Da Nang tourism, especially in the current context when the city’s tourism is lacking new elements to attract tourists. We believe that, when Ba Na Hills perfects the products and services that they are cherishing and deploying, not only domestic tourists, but even international visitors to Da Nang will have to admire and admire. satisfied and satisfied.

– Thank you Sir!

Doan Phong