Gu chooses the home of young people after Covid-19

Difference in thinking

Most of the respondents to a survey of batdongsan.com.vn recently published believe and say they will invest in real estate in the coming years. Accordingly, more than half of the people surveyed are looking to buy a house within the next 2 years. Ho Chi Minh City and Hanoi are the two most popular places to buy real estate, followed by the provinces bordering these two big cities.

The report also highlights many notable figures, in which, 52% of people surveyed think that currently prices are too high, but 72% say there is a need to buy and real estate prices have decreased due to Covid-19. 89% expect real estate prices to continue to increase in the next 5 years. This is also the reason that many Vietnamese people tend and like to invest in real estate.

Although the survey is not universal, it also partly shows the attraction and expectation of this market growth potential of the new generation of Gen Y and Gen Z customers, and also suggests to real estate developers.

The survey also shows that 80% of the participants own at least 1 real estate. Residential purposes account for the majority (70%), the rest is for investment and other purposes… People with incomes from 20-40 million VND/month own at least 1 real estate; If you have an income of 70-100 million VND/month, then 2 or more real estates (accounting for 73% of the surveyed people), if you earn more than 100 million VND/month, you usually own 3 or more properties on average. Notably, the group of people surveyed are all young people, and many of them are under the age of 30.

“Owning an ideal home for yourself not only brings comfort and safety, but it can also make you proud when you introduce it to your friends,” shared Linh Tran, a tiktokers. Linh spent a large amount of money to demolish and redesign the nearly 90m2 apartment she bought at the end of last year in a project in the west of Hanoi. The inspiration from the apartment and project campus she lives in is also the raw material for her clips with hundreds of thousands of likes on her personal page.

Tran Minh, a freelance broker under Gen Y shared, the love of convenience is clearly shown by the customer group’s interest in the project’s connection location and closed utility system. .

“Especially, when Covid-19 casts a shadow over all human behavior, a greener, safer life, we don’t want places that are too crowded, houses are not too high-rise, low-density construction to relax. way… are the minimum requirements”, Tran Minh said.

In other words, for the modern young generation, the house is also considered as a “style statement”, expressing the owner’s own aesthetic and lifestyle. “I work to live, I don’t live to work – this is a very Gen Z mindset. When I have a balance, my life is better, my work is better,” young CEO Nguyen Quang Thai shared about Gen Z’s need to live like a resort comes from the pressures of life, from the deadlines they face every day.

And the trend moves away from the center

An interesting point can be noticed when Covid-19 has pushed more strongly the choice of houses to the periphery of the center, where with a scale of up to hundreds of hectares, many investors have strongly spent most of their money on housing. land fund to create experiential living spaces, or another perspective is the “view”-filled living spaces that contribute to promoting emotions for those who pursue the “spontaneous personal entertainment” model. ” on social media platforms recently.

Even for those who work not related to the entertainment industry trends, recently announced by JLL, many large corporations also said that they will continue to implement long-term work-from-home plans for many groups of employees. Employees do not need much interaction at the office. Businesses are investing more in technology platforms for their employees than ever before to continue interacting and connecting through video and messaging like Microsoft Teams, Skype for Business or Zoom. In addition, there are storage platforms, supporting employees to access company data remotely while ensuring no security risks.

“The trend of working from home really took off before the Covid-19 epidemic appeared, and the pandemic was a huge boost for the global wave of working from home,” a representative of the company said. JLL commented.

Statistics from Batdongsan.vn show that, in the past 2 years, the demand for projects with diverse utility systems can meet the basic needs of learning, healthcare, and shopping. , entertainment, entertainment, sports, relaxation, community connection… increased very quickly. The interesting change in customer tastes is reflected in the fact that, despite being affected by the Covid-19 epidemic, many projects are still very attractive, even more attractive than in previous years.

Sharing with the Mailand Hanoi City project development representative, this is also a great suggestion for residential real estate investors in Vietnam to implement new apartment models for young people of the world. “millennials” system. In which, in addition to the growth in real estate value, an equally important factor is the investment in utilities for life, cultural values, environmental quality, and smart solutions that have a greater influence on the quality of life. buy house.

“That is also the reason why when launching Essensia, a component project of Mailand Hanoi City, we emphasize the elements of life experience and cultural values ​​that we have built and preserved for many years. via. A fusion of lavish French design and home-building technology innovations, Essensia’s Skyline apartments feature intelligent circulation, air convection and natural light flooding every corner. . As a result, the nest can bring a life full of vitality and new experiences to residents, satisfy the creative ego of each apartment owner, create poetic, spacious and beautiful nests. rich in emotions”, a representative of the Essensia apartment complex shared.

Doan Phong