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Logistics enterprises expand the market by franchising strategy

Market size ecommerce Vietnam in the past year has grown by 53% compared to 2020. Online purchasing power in the context of the COVID-19 epidemic has promoted creating opportunities but also pressure to improve service capacity and scope of activities of stores. forwarding logistics enterprises. Franchising is said to be one of the strategies chosen by businesses.

Working in the cement industry but facing difficulties due to the epidemic, Mr. Tuan (Hanoi) decided to join the franchising model of a logistics business, handling hundreds of orders every day.

“I have known this form of franchising since May 2021. Since then, I have researched and found that this method has the opportunity to develop in the future and bring in income,” said Mr. Tuan.

Logistics enterprises expand the market by franchising strategy - Photo 1.

Vietnam’s e-commerce in general and postal delivery in particular are forecasted to continue to grow. Therefore, logistics franchising will certainly become more and more popular. Illustrated photo – Photo: VOV

According to statistics from the E-commerce Association, the express delivery market in 2021 will reach more than VND 20,000 billion, up 23%.

“According to the assessment of the Vietnam Association of Logistics Service Enterprises, the growth rate of logistics is from 10 to 14%. Therefore, the potential postal franchise model will be large. The volume of goods circulating in This is a very good premise for logistics businesses to develop in 2022”, said Mr. Tran Thanh Hai – Deputy Director of the Import-Export Department, Ministry of Industry and Trade.

Vietnam’s e-commerce in general and postal delivery in particular are forecasted to continue to grow by double digits for many years to come. Therefore, logistics franchising will certainly become more and more popular.

Experts also recommend that businesses that want to compete need to have a strict operating process for market growth to go hand in hand with service quality.

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