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Digital Marketing – A ‘hot’ career trend for Gen Z

Booming professions in the Digital age and a leap in the midst of the COVID-19 pandemic

In recent years, the outstanding development of 4.0 technology has created drastic changes in many aspects, including the field of Marketing. Digital Marketing is gradually changing the position of traditional marketing by the process of digital transformation.

In the context of the COVID-19 pandemic, Digital technology has proven its undeniable strength and relevance in business activities, changing the perception of many people’s search and purchase choices. , reach consumers and build brands through social networking platforms.

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Digital Marketing is gradually replacing the traditional way of marketing.

In Adobe’s May 2020 Digital Economy Index report, which analyzes 1 billion visits to retail websites as well as other retail data, e-commerce revenue in May , in the US alone, touched $82.5 billion, up 77.8% year-on-year. This is a breakthrough growth rate of the e-commerce industry. It would have taken the industry more than four years to get to these sales levels, but in reality, the industry did it in less than four months.

Gen Z Generation Portraits

Generation Z is known as the “connected generation” or “dot-com kids”. It is estimated that by 2025, there will be 2 billion people globally and Vietnam has 15 million people belonging to Generation Z – a force contributing 21% to the labor force and accounting for 30% of the consumption force in Vietnam. (Source: Nielsen Vietnam)

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Gen Z is young dynamic people who love to explore and conquer challenges.

According to the Oxford dictionary, Gen Z are people born between the late 1990s and 2012. The most common and widely accepted age range is 1997-2012. With a straightforward, realistic personality and open to social issues, Gen Z is quite confident when deciding to choose a career. They see a university degree, a college degree is not the only way to be successful, we have more than one path to conquer our passions and be successful with the profession we choose.

Currently, young Vietnamese people can update everything easily and quickly when the Internet develops extremely strongly. It is the rise of technology 4.0 that is a huge push for Gen Z towards global citizenship standards. Trendy occupations, ahead of the digital technology trend, have become the concerns and goals that this generation is aiming for.

Career trends of Gen Z generation

Living in the Digital age, just sitting at home with one click, we can search for all information quickly and accurately. Generation Z also tends to explore and pursue careers with acumen combined with modern technology, with a high degree of freedom and independence.

Digital Marketing is a field of constant change, dynamic and creative working environment with attractive income and extremely “thirsty” for talent. With increasingly fierce competition in the market, an effective marketing strategy will create a close connection network between businesses and customers. This will be a potential and trending career field for Gen Z students.

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Digital Marketing has become a career trend that attracts Gen Z.

With a 2-year study program consisting of 4 semesters, trained by marketing experts and advisors from large companies and corporations, FPT Skillking’s Full-stack Digital Marketing training system trains students according to the methodology. Unique Smart Lab, easy to acquire knowledge.

Graduates will be awarded an international Higher Diploma in Digital Marketing.

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!

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