Hien Ho’s noisy case through the eyes of a media person, was “the scale and speed of the first class” well planned?!
The case of singer Hien Ho and the giant U60 are consuming a lot of media ink. According to Mr. Nguyen Trong Hoang, Account Manager at a large real estate corporation in Vietnam and a freelance media strategy consultant.
Mr. Nguyen Trong Hoang.
He had a comprehensive analysis of the process of exposing female singer Hien Ho to the present time. According to him assessment: “In the eyes of a media person, I see this as one of the largest, fastest and most effective campaigns in recent years.”
Purpose of the communication strategy
Relevant content is presented in a way that makes many people curious continuously
1. Rumors
The “lightning-fast” development of the drama singer Vbiz was accused of snatching her husband: Hien Ho and his wife Cuong Do La had a strange move, a female star reacted harshly!
2. Revealing the truth: Revealing the whole incident with constantly updated image sources
3. Exposing Hien Ho’s false nature through pure statements in the past & shocking actions in the present
4. The identity of the giant U60 is on the side of Hien Ho with the hottest saying on MXH
5. The forces surrounding the drama add to the complexity
6. Supernatural forces: Spiritual elements that everyone should record to avoid falling into dramas like Hien Ho, the purpose of which is to add sarcastic humor to the story
7. Story as a gift: It really has no purpose but to play jokes and keep the attraction maintained after the end of the story…
summary
– The campaign is proving effective when it achieves 50% of the goal (media effect), and also deals a fatal blow to Hien Ho that makes her team unable to react.
– Currentity, dense content frequency, methodical content framework logic, superior social listening ability are the factors that help the campaign succeed – Textbook example for revealing campaigns with a short timeline.
– Brands should not be too serious about how they are affected after this scandal, because as I observe brands like M hotel have been blessed with free good words throughout the drama, so it seems that it is not nothing is wrong
at Blogtuan.info – Source: Afamily.vn – Read the original article here
