Top 10 common mistakes 85% of SMEs make (Part 2)
Top 6: not interested in improving customer service
Currently, some Vietnamese enterprises in the service industry are paying great attention and giving priority to improving customer service and even serving culture. A recent name that I am very impressed with can’t help but mention, typically “Dien May Xanh” of MWG. Take a look at how they recruit and train their staff before putting them into retail chains. Take a look at how they treat you when you buy and what’s important: when you warrant any product. This is the competitive factor that differentiates a strong brand.
Top 5: Not building an internal training process
Many business owners think that when recruiting personnel, employees can learn to work like “this person learns that other person”, “the first person instructs the staff to follow”. But that’s not really the case, if you start building a company, and have a vision that this company will grow into a company that serves the community or even bigger, the company will go public and become a success. public company. It is essential that you build a training process even if the company has more than 10 people or just a few people. Believe me, if you have a solution to a market problem or are on a mission to start a business.
Top 4: No medium and long-term business strategy
The father of modern Marketing who has been to Vietnam before, Philip Kotler, said something like “Strategy is what helps you to get there, not just individual tasks”. If you’re not a business owner, or have never been in business, you’ll probably say, “Oh, it makes no difference”. But, try to open the company and experience this amazing thing, it’s really fun.
Top 3: No market research and product development
Mostly not. Companies like Coca-Cola before, when undecided to enter the Vietnamese market, spent a period of time in units of years to research the market. It’s also why market research firms like Nielsen Holdings PLC have billions of dollars in revenue, operations in over 100 countries, over 43,000 employees, and multiple subsidiaries.
Product development must include the Apple company. If you are holding an iPhone 13 Pro Max 1T, be careful!!! iPhone 14 or iPhone 15 is about to “Launching” already! Soon !!!
Than Duc Hoa shared very enthusiastically and enthusiastically at Viet Thai International Group – Owner of famous brand chains Highlands Coffee, Pho 24, ALDO, Swarovski..
Top 2: Failing to manage change and improvising in line with the market
Many businesses do not see the end when they first start. English has a saying “know the outcome” – know the final outcome. And remember: “the end is better than the beginning”.
Top 1: Failing to create a unique, distinct competitive advantage “most just copy each other”
Creativity is a gift of nature and businesses that are creative will create the most wealth. Tesla or Apple would both be good examples in this case.
End of term 2.
Following Economic Life
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
