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Mercedes profile – The strange car company names its cars according to the alphabet, the G-Class is not the most advanced

Mercedes profile - The strange car company names its cars according to the alphabet, the G-Class is not the most advanced - Photo 1.

Mercedes is a famous German luxury car brand. With a long history of development associated with the motto “The best or nothing”, this is considered one of the pioneering brands in the development of high-safety vehicles that are recognized worldwide. However, few people know that, behind the journey of conquering consumers, the 3-pointed star symbol and special naming for each Mercedes model line are extremely personal stories. interesting.

Mercedes – A car company named after a woman

Referring to Mercedes, one cannot help but mention Gottlieb Daimler and Carl Benz. These are the two people who laid the first foundations for motorized vehicles, are the predecessors, the “fathers” who conceived the famous famous car company in Germany.

With the help of donors and personal capital, Carl Benz founded the Benz company in Mannheim in October 1883, and Gottlieb Daimler opened the Daimler engine company (DMG) in Cannstatt in November 1890. The two produced their first cars independently, then merged and merged into the Daimler-Benz corporation on June 28, 1926.

According to Bloomberg, the company Daimler-Benz recently officially changed its name to Mercedes-Benz. This makeover of a famous luxury car brand is expected to reflect the group’s new “strategic focus”: focusing on producing the cars most people desire to own. Accordingly, Daimler will officially become Mercedes-Benz Group AG and bring together 4 brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ.

This change will help Mercedes-Benz increase its market value by focusing on new technology and digital features, a company representative said. Clearly, the traditional automaker is watching Tesla and aspires to be valued as it moves into electric vehicles.

Let’s go back to the origin of the name Mercedes. Mercedes originates from Emil Jellinek, a successful and wealthy Austrian businessman. In 1897, with a passion for sports and engines, he traveled to the small city of Cannstatt, visited and ordered the first Daimler car.

However, the top speed of the car at that time was only 24km / h and with Jellinek it was too slow. He asked Daimler to do everything to increase the maximum speed of the car and constantly urged DMG to continuously create fast and powerful engines.

These cars were later used by Emil Jellinek under the name Mercedes – the name of his young daughter in high-speed racing. As a result, they became wildly popular.

By 1900, DMG and Jellinek agreed on the development of the car company. They decided to produce a series of new engines under the name Daimler–Mercedes, the name associated with Jellinek’s victories in the races the man had entered. Perhaps, he himself could hardly have imagined that his daughter’s name – Mercedes – could then go down in the history of the world auto industry and become one of the world’s largest and second largest brands.

The birth of the 3-pointed star symbol

Going back to history in the late 19th century, when sending his beloved wife a star-shaped postcard surrounding the house the two lived in, Gottlieb Daimler wrote on it the words “One day, the star This will shine your career.”

Mercedes profile - The strange car company names its cars according to the alphabet, the G-Class is not the most advanced - Photo 4.

Mercedes logo changes over time

With the same meaning, DMG chose the 3-pointed star image as a symbolic symbol for the product lines. This star was later registered for exclusive protection in June 1909. According to the company representative, it most fully represents Daimler’s desire, which is to mechanize all vehicles on land, in water and in the air.

After World War I, difficulties piled up, inflation increased, demand for goods fell sharply, especially for high-class products such as cars. The severe impact of the auto industry in Germany has prompted business owners to find each other and merge together to overcome the difficult period.

The Benz Company and Daimler are also among them. In June 1926, they officially shook hands, establishing the Daimler-Benz corporation. The company’s logo was later redesigned and placed in a circle with the word Mercedes.

Mercedes profile - The strange car company names its cars according to the alphabet, the G-Class is not the most advanced - Photo 5.

Mercedes logo

In 1996, Daimler-Benz redesigned the star logo to be simpler, abandoning the graphic design associated with the company name from the 1920s. The Mercedes logo now consists of a 3-pointed star inscribed in a line. round: simple but symbolic of Gottlieb Daimler’s intense desire to conquer.

Weird naming

Mercedes is a German car company, so even the naming style of the car has a bit of German appearance and mentality: simple but effective. The company always takes the letters in the alphabet to name its car lines, such as A, B, C, G… However, are these really just simple minimalist letters? ?

Many people believe that the more Mercedes cars are at the bottom of the alphabet, the higher the class, such as Mercedes-Benz S65 AMG or Mercedes Maybach S650. Meanwhile, cars in the lower segment such as the C-Class dating from 1994 and the A-Class dating from 1997. In addition, each letter is also said to represent the name of the car series that Mercedes produces. output, in which:

A is a sedan, born in the 1990s and is the first car to be equipped with a front-wheel drive system.

B is a specialized vehicle (Multi Purpose Vehicle MPV), suitable for use in families.

Mercedes profile - The strange car company names its cars according to the alphabet, the G-Class is not the most advanced - Photo 6.

C (Coupe), a small sedan that was born in 1981, belongs to the mid-range price segment. Mercedes engineers then also developed 3 more sub-branches, including CL (luxury line), CLA and CLS.

E in the word “Einspritz”, German for “fuel injection”. E-class is the first car line to apply electronic fuel injection technology, and of course, a higher level than the C series. Many people also think that E stands for the word Elegant, ie elegant, elegant the.

G is a line of off-road sports cars, with a very unique and outstanding design, so the price is very high. The “baby” of the famous G-class line can be mentioned as Mercedes AMG G63 or Mercedes G65.

M is the SUV segment, born under the design of the company’s engineers in Alabama, USA in 1997.

R are MPV (Multi Purpose Vehicle) models, which is understood as a multi-purpose car. The car is spaciously designed with many functions, especially can switch between carrying people and carrying goods through the arrangement of the rear seats.

And finally, the S, the special, luxury car segment. Thanks to the convenience and flashy beauty, this is the segment trusted and chosen by many heads of state. From this S series, the company also has sub-products, SL (Sport-Leicht) and SLK (Sport-Leicht- Kurz, more compact version).

Via: Volksaffair, Mercedesbenz.com

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