Steps to prepare for Green Tourism Year in Quang Nam

It is expected that the opening ceremony will be held on March 26, 2022 at Memory Island, Hoi An city. To prepare for green tourism products, through which to promote craft villages in Quang Nam province, on the afternoon of March 22, at Cua Khe fish sauce craft village, the Executive Board supported online innovation startups. under the People’s Committee of Quang Nam province chaired the organization of the Startup Workshop “Traditional craft village tourism”, with the participation of the Departments of Culture, Sports and Tourism, the Department of Agriculture and Rural Development, Department of Planning and Investment, Provincial Cooperative Union and many prestigious startup advisors.

At the workshop, craft village tourism experts shared good stories about developing green tourism and craft village tourism. This is a core trend to both develop tourism while preserving, introducing, preserving and honoring the unique traditional cultural values ​​of the locality. The majority of participants said that developing tourism according to green tourism criteria is not only an urgent requirement but also an important strategic orientation, in line with the current climate change reality.

According to statistics of the Cooperative Alliance of Quang Nam Province, by the end of 2021, the whole province of Quang Nam has a total of 34 trades, craft villages and traditional craft villages; There are 493 cooperatives (cooperatives) and 1 Union of Cooperatives operating in various fields of social life. In order to promote the connection between household-scale production facilities in production and business activities, while promoting collective economic efficiency and creating jobs for people.

Mr. Ho Quang Buu – Vice Chairman of Quang Nam Provincial People’s Committee.

Mr. Ho Quang Buu – Vice Chairman of the Provincial People’s Committee affirmed that “In the future, Quang Nam will sign and cooperate with many investment groups in the field of tourism, including community-based tourism, this opens many opportunities, but also many challenges with a new way of doing tourism. Localities need to exploit and develop key products.

Speaking at the seminar, Mr. Vo Van Hung – Chairman of Thang Binh District People’s Committee said that Cua Khe Fish Sauce Traditional Craft Village has made a significant change in recent times. The village management board has performed well its role in supporting the production and consumption of products, at the same time building and creating a familiar image of the old fishing village, restoring, preserving and preserving traditional festivals such as the festival of praying for fish, singing ba Trao, worshiping the ancestors of the fishery profession. However, in reality, Cua Khe craft village has not yet promoted its strengths and potentials, small production, management, marketing and communication skills about craft village tourism are still limited, he affirmed that this conference is an opportunity. to have an overview of the current situation of craft village tourism, and at the same time find a development direction to bring green tourism, Cua Khe craft village tourism in particular and Quang Nam village tourism to develop in the coming time.

Particularly for Cua Khe fish sauce craft village, this is a place with great conditions and potential for tourism development, especially green tourism. With more than 60 households working in the industry, located in a convenient location that easily connects to destinations and tours in the province, this place still preserves the typical cultural features of coastal fishing villages such as festivals, activities of residents.. Especially, with the number of craft villages that have done tourism quite a lot like in Quang Nam, continuing the story of developing craft village tourism is something that needs to be planned in the coming time.

Ms. Tran Ngoc Nguyet Que – CEO of Santani Company, member of Techfest Cultural Tourism Technology Village.

According to Ms. Tran Ngoc Nguyet Que – CEO of Santani company, member of Techfest Cultural Tourism Technology Village “Offering solutions using VR and AR technologies to create museums and showrooms of handicraft village products to promptly promote the identity image from afar. of Quang Nam craft villages, increasing brand value, helping to deeply promote marketing steps and increase customer conversion in the upcoming tourist season.

According to Vice Chairman of the Provincial People’s Committee Ho Quang Buu shared, “No matter what form it develops, the way tourism is done in the current period cannot ignore digital transformation. In 2022, Quang Nam takes digital transformation as a breakthrough, the more traditional it is, the more digital technology should be applied.