Apple is about to offer iPhones to users in a unique way

A new Bloomberg source claims Apple is developing a subscription service for iPhones and other hardware. Similar to the iPhone Upgrade Program, users will have to pay a monthly fee, not upfront. Users have the ability to manage subscriptions through their Apple account.

Full details of what will happen are not fully reported by the report, but the service is expected to include regular iPhone upgrades and to begin rolling out in late 2022 or early. 2023. Pricing is also unknown.

Apple’s current upgrade program currently requires a fee of $35 or more per month to receive an annual iPhone upgrade and ongoing AppleCare+ coverage.

Apple declined to comment, but it wouldn’t be a surprise when Apple moves towards offering the iPhone as a subscription. Digital services like Apple Music, TV+, and Fitness+ make up a portion of the company’s rapidly growing revenue and have helped smooth the ups and downs of the sales cycle and market stagnant smartphones.

Offering a broader hardware subscription would expand this strategy, where Apple can count on a more consistent revenue stream, especially from customers who want to wait longer to replace their phones. their phone.