BRG and Sumitomo cooperate to comprehensively develop the FujiMart supermarket chain

Speaking at the signing ceremony, Mr. Shiomi Keigo, President and CEO of Sumitomo Group Asia and Oceania said:The FujiMart supermarket chain is the perfect combination and resonance between two well-known brands, BRG Group of Vietnam and Sumitomo Group of Japan to bring clean, safe and fresh products every day together. dedicated service style to consumers.

Vietnam’s retail market is considered to have developed quite strongly in recent years. In which, the shift from the traditional retail form with the model of small retail stores to modern supermarket chains and convenience stores is noted due to a drastic change in people’s perception of the problem. Improved hygiene and food safety, along with the impact of the COVID-19 pandemic, made people pay more attention to their health, prioritizing fresh, delicious foods with clear origins.“.

According to the plan of the new phase, BRG Retail Co., Ltd., a member of the BRG Group’s ecosystem, will coordinate with Sumitomo Group to promote the development and expansion of the FujiMart supermarket chain, with specific plans. From 2022, each year will open from 5 to 10 new stores and by 2028 will reach about 50 new stores in major markets across the country.

That means that the FujiMart supermarket chain will serve more and more people consumption in Vietnam with diverse and quality food products, according to the criterion of “Fresh Everyday – Fresh every day” with space and Japanese shopping style.

“With the mission of “bringing the best values ​​to the community”, we are glad that the FujiMart supermarket chain is becoming a friend of more and more families in Vietnam with quality products and services, safety standards.

Today’s event will be a memorable milestone for both BRG Group as well as Sumitomo Group as they officially enter a new phase in the retail sector in the strategic partnership between BRG Group and BRG Group. Sumitomo is next to the North Hanoi Smart City project developed by two corporations jointly with a joint venture with a total investment capital of nearly 4.2 billion USD.“, Madame Nguyen Thi Nga, Chairman of BRG Group shared.

After more than 3 years of operation, with a well-researched expansion strategy to build a real quality supermarket system that best meets the increasing needs of consumers, FujiMart is being welcomed by consumers. Pick up at 3 locations at 142 Le Duan (Hanoi), 36 Hoang Cau and 324 Tay Son. Now is considered an ideal time to comprehensively develop and expand the FujiMart supermarket chain.

Mr. Hitotsumatsu Keisuke, General Director of FujiMart Vietnam Retail Co., Ltd said: “In the process of trying to perfect the FujiMart supermarket further, we will continue to apply the Japanese know-how, experience and freshness management methods to bring customers nutritious products. and safest.

Moreover, the shopping space is spacious, the goods are displayed easily to help customers freely choose when shopping. FujiMart believes that it will realize the mission of “Bringing Vietnamese consumers a life filled with laughter with conveniences when shopping.“.

Along with the chain of stores that are becoming friends of households in Vietnam such as the FujiMart supermarket chain, the BRGMart supermarket chain, the Intershop specializing in imported food… Retailer of BRG Group also focuses on expanding into other fields such as pharmaceuticals, jewelry, fashion… in order to diversify the product portfolio and maximize the potential of domestic consumption.

Quality is the focus, the customer is the core, which is the criterion that BRG Retail as well as the BRG Group have been pursuing to strive to become a reputable retail distribution channel, a bridge to bring products to customers. quality to consumers in Vietnam as well as in the world.

Choosing big names like Sumitomo Corporation as a strategic partner demonstrates the BRG Group’s long-term vision and determination to realize the mission of “bringing the best values ​​to the community”, contributing in sustainable development, building a foundation for Vietnamese people to have a more comfortable and quality life.