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“Super Brand Day”: Sales Force

(Dan Tri) – With great promotions and stimulus, e-commerce platforms are creating shopping festivals to promote sales growth for many brands.

The 2nd wave of Ecommerce

The Vietnam E-commerce Association (Vecom) has just released a report and has assessed the growth and new trends in this field. Those are two important signals: Online consumers are growing rapidly and the number of merchants participating in digital transformation has increased sharply.

The report shows that Vietnam is expected to be a fast-growing market in Southeast Asia, with the total value of e-commerce goods estimated at US$52 billion by 2025, much higher than the estimated value of E-commerce. year 2021.

After the pandemic, e-commerce will continue to boom, creating new consumer trends. Many analysts believe that this is an opportunity for businesses and sellers to develop and expand their customer portfolio. These trends become important as e-commerce helps people shop and serve a variety of needs in daily life, not just limited to familiar items such as fashion, cosmetics, and electronics. household appliances… but consumers also buy many essential items such as vegetables, fresh food…

New factors determine competition

Taking advantage of this opportunity, many e-commerce platforms have launched many programs to support sellers and brands to better reach consumers and grow sales strongly. For example, representing a group of domestic e-commerce platforms, Tiki attracts more than 100 million visits per month and a customer satisfaction rate of more than 95%. The strategy of this floor in recent times has focused on attracting many big and reputable brands and increasing customer experience with fast delivery and good after-sales service.

Super brand festival: Sales force - 1
Tiki attracts more than 100 million visits per month and a customer satisfaction rate of more than 95%.

Mr. Duy Anh, Industry Manager of Digital Equipment, Tiki said: “Goods quality and product delivery time are becoming decisive factors for competition among e-commerce platforms. Besides, With the increase in gasoline price, the transportation cost is what customers are very interested in.With the advantage of low shipping fees and most recently the policy of 40% reduction in shipping fees, Tiki is conquering a large number of sellers and buyers through bright”.

Mr. Trong Khiem, senior specialist in brand management of digital equipment, Tiki, added that Tiki has the advantage of placing customers as the focus, serving not only prices, diversified goods, and delivery. goods, but also about after-sales issues, exchange and return goods when errors arise quickly.

Super brand festival: Sales force - 2
Tiki officially applied a new shipping fee schedule from March 8 with a super reduced price compared to before.

The problem that Tiki solves is the problem that e-commerce has to face for a long time when there are many problems such as stealing customer information, wrong delivery quality, designs, fake goods, etc. rampant counterfeiting… has affected consumer confidence.

Super Brand Day: Sales Force

Competing with foreign exchanges, Tiki is also gaining the advantage of attracting sellers and many big brands thanks to a series of support programs to stimulate users’ shopping needs, boosting the closing rate. Thereby, in 2021, Tiki achieves the target of 3-digit growth, in which the sales volume and target products are 4 times higher than the same period. There were many sellers who had a few dozen orders in the past, but now there are several thousand orders, the revenue from a few million dong/month has now increased to tens of billions of dong/month.

Ms. Ha My Linh, Senior Sales Manager of the Health and Beauty category, said that Tiki has now developed many tools to help sellers increase the likelihood of ordering such as: Tiki Ads (Buy keywords) , free shipping (Freeship+), self-set discount, coupon (discount code), buy one get one free feature, buy many deep discounts, chatbox,… help sellers increase visibility and sell customers, maintain stable sales and have growth every month.

Super brand festival: Sales force - 3
The “Super Brand” party is one of the big programs in March this year to help stimulate revenue for Tiki sellers.

Shopping campaigns of e-commerce platforms not only stimulate shopping demand after being affected by the Covid-19 epidemic, but also support businesses and retailers to benefit together. Many big brands and brands have realized the effectiveness of e-commerce platforms in their efforts to boost sales and stay strong during the pandemic.

“Every month, Tiki has a huge discount program with a methodical investment in communication and advertising. Brands and sellers with Tiki run deep discounts and attractive incentives to attract customers. For example, Tiki’s Birthday, Tet program, 27.3 days of super-brand discounts, 8.8 Dzot’s soul, …”, Mr. Lam Nguyen, a fashion seller on Tiki, said.

In addition, this is also an opportunity for brands to get closer to customers, thereby achieving positive revenue after 2 years of many fluctuations because of the epidemic. According to a representative of Tiki, big brands can combine with Tiki to organize their own super brand day (Super brand day, these days, brands can increase sales by 30-200 times compared to normal days). ).

Commenting on the upcoming trend of the market, Ms. Linh said that brands are oriented to accompany Tiki to sell exclusive products; participate in features and customer experience enhancement programs.

Learn more selling Tiki now here.

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