33-year-old female employee quit her job to start a shaman career, specializing in spiritual counseling for the rich, revenue increased 10 times
Candiss Pitts, also known as “Makhosi Nejeser,” is the founder of The Royal Shaman. She is a shaman specializing in personal development and spiritual guidance. Here is the story of Pitts’ journey to start a business and generate more than $ 100,000 / month in revenue and tips for achieving success.
Candiss Pitts (aka “Makhosi Nejeser”), founder of The Royal Shaman
For me, business is always a second job. My first business selling pies at the Amish market was when I was 8 years old.
After graduating from college, I worked in direct sales, and was always in the top 2% of the top consultants at the company. The job comes with many perks: I’m rewarded with free travel, designer handbags, and villa parties.
As a 24-year-old mom from a small town in West Virginia, it’s been more than I ever dreamed of. However, I still have a feeling that something is missing. I began to ask myself: Who am I? What did I come here for? Am I living the life I want?
These questions ultimately inspired me to build The Royal Shaman, a spiritual consulting business for elite CEOs and entrepreneurs. Last year, my company brought in total sales of $972,000.
Become a mage
I’ve always known I had a gift – a way to know and see things that other people couldn’t. After feeling disconnected from my sales job, I decided to follow my intuition.
So in 2013, I quit my job and started a five-year spiritual journey that led me to South Africa, where I trained to be a shaman. A shaman is a “healer” in various ways that bridges the gap between the physical and non-physical realms.
Initiation involves rigorous training in psychology – healing people physically, mentally, emotionally or spiritually by “diagnosing” their difficulties, performing calling rituals ancestors help or guide them back to the soul.
The process can be very expensive, as you have to cover expenses such as travel and materials for the rituals. Overall, I spent over 100,000 USD and had to take on marketing and business strategy to get the revenue.
The Royal Shaman: How I Started My Business
In September 2018, I returned home and started doing personal spiritual counseling sessions.
Mental counseling is different from life coaching. Life coaches often focus on personal growth and success. But I help my clients expand and heighten their consciousness beyond the spiritual level. This is an ancient and cherished custom – even the Dalai Lama has a “spiritual advisor”.
At first, I valued each session of mental health at $197. Most of my clients have found me through my personal Facebook group page. This is where I share the details of my own spiritual journey.
After a few months, I thought I had to expand the service. I launched my first team program in December 2018. For $97/month, members have access to weekly group training sessions.
The first month, I had 20 students for the group program, but only brought in about 17,000 USD. I continue to do consulting work to cover operating expenses.
From 17,000 USD to 972,000 USD in 2 years
In 2020, I knew I needed to find a new direction, so I narrowed down my target audience by answering the questions: Who is actively searching for the content I offer? How do I find these out? What makes me unique?
My new goal is to attract an elite group of customers – especially high-income earners and high-level entrepreneurs. I stopped posting on Facebook and started marketing myself on podcasts, interview appearances, and on Mighty Networks, a community platform for brands.
After that, I changed the pricing for consulting courses; Sometimes, my advice has affected multi-million dollar business transactions.
My product plans now start at $15,000 for a group coaching membership and over $200,000/year for exclusive, one-on-one coaching. I also give more consideration to the people who work for me.
In 2013, Candiss quit her job and embarked on a 5-year spiritual journey
I now have a strong team of 5 full-time employees – a sales executive, assistant, digital marketing director, sales specialist and a mindset coach – with a plan expanded the coaching staff this year.
In 2020, despite the challenges from the Covid 19 pandemic, my total revenue has grown to 209,000 USD. In 2021, we made $972,000 and are on track to total over $2 million in revenue this year. During this quarter, I made an average of 119,000 USD per month.
All of this was possible because I followed my passion and purpose. If you’re looking to do the same thing, here’s my advice:
1. It’s not what you do, it’s who you are
We are not born just to “do a job.” We are here to be able to use our traits and talents to change the world.
Your business or job is simply a vehicle for expressing who you are, and you’ll be most successful when it’s right for you.
2. Put yourself in the customer’s shoes
If you really want to serve your ideal customers, immerse yourself in their world and apply it to your daily life.
In 2021, Candiss’ company, The Royal Shaman, posted sales of $972,000.
For example, if your ideal customer regularly takes solo trips abroad while you know nothing about solo travel, you won’t have much of a connection with your client.
3. Know your customers better than themselves
Much market research focuses on a simple understanding of demographics. Besides the information that the customer tells you, find out for yourself the root cause behind their desire,
Maybe they want to make more money. There are different reasons why a person wants to earn more money. For my clients, it’s about changing the world, following their dreams and enjoying a luxurious life.
4. Slow down to increase speed
It is easy to get caught up in trying to achieve success as quickly as possible. But I’ve learned that building a business is a long-distance run, not a sprint.
When I consciously decide to slow down, ask questions, and create something that will last, I have reached a steady state.
(According to CNBC)
By Business and Marketing
at Blogtuan.info – Source: cafebiz.vn – Read the original article here