On March 25, Binh Tay Food Joint Stock Company, Ho Chi Minh City announced the selection of fisherman Anh Vien as the brand ambassador.
Ms. Le Thi Giau – Chairman of the Board of Directors of Binh Tay Food Joint Stock Company said that in the upcoming business strategy of the company, Binh Tay aims to build young product lines, supporting consumers’ health.
“With the spirit of perseverance, full of energy and health to reach the highest goals in the tournaments and have won, Anh Vien fully meets the company’s standards and orientation, worthy to take on. your role as ambassador” said Mrs. Gia.
Fisherman Anh Vien said that when she was chosen by Binh Tay Company as a brand ambassador for products made from rice, typical of Vietnam, she herself felt very proud. Anh Vien believes that this is also a way for her to contribute to building a Vietnamese brand image to domestic and foreign consumers.
“I hope that Binh Tay’s products when going to the world will also achieve as many achievements and love from users as when I strive to bring glory to Vietnam through sports tournaments.“, Anh Vien shared.
According to the cooperation agreement between Anh Vien and Binh Tay Food Joint Stock Company, the company will cooperate with Anh Vien in 2 phases. In phase 1, Anh Vien will introduce and spread Binh Tay’s brand to users. Anh Vien will accompany Binh Tay Food as a brand ambassador, present at new product launches, appear on the company’s media channels…
In phase 2, the company will work with Anh Vien to carry out activities to support children’s drowning prevention in all provinces and cities across the country; organize skill sharing sessions, swimming competitions with swimmers…
The purpose of this plan is to raise awareness about drowning and prevent drowning among children in rural areas; search, detect and facilitate children from all over the country.
at Blogtuan.info – Source: vtc.vn – Read the original article here