Xiaomi sells more than 190 million smartphones in 2021, 3/4 of MIUI users are from international
Xiaomi recently reported its business situation for 2021, in which the company achieved total revenue of 328.3 billion yuan (about 51.6 billion USD), an increase of 33.5% year-on-year, profit. net reached 22 billion yuan ($3.5 billion), up 69.5% compared to 2020.
The smartphone segment has achieved impressive success with 190.3 million devices sold around the world, 30% higher than 2020. Of which, 24 million devices are in the high-end segment, an increase of 160% compared to 2020. last year.
Total smartphone revenue was CNY 208.9 billion (YSD 32.8 billion), which represents a growth of 37.2%.
Xiaomi continues to expand in the global market. Financial reports reveal that nearly half of its total revenue comes from overseas markets – 163.6 billion yuan ($25.7 billion).
Xiaomi is in the top 5 most popular smartphone brands according to a survey from 64 markets globally, in which this brand ranks first in 14 markets.
The company is trying to expand its portfolio with AI products, and the 2021 results show that revenue from smart devices other than smartphones increased by more than 26% to 85 billion yuan ($13.7 billion). . In the business of air conditioners, refrigerators and washing machines, the growth rate over the same period was 60%.
Xiaomi says it achieved 509 million monthly active MIUI users, 28.4% higher than 2020. It is noteworthy that of these only 130 million users are in China, that is, users. International accounts for a quarter of MIUI users.
Thanks to its large user base, Xiaomi also earned 18.1 billion yuan ($2.8 billion) in advertising revenue, up 42.3%.
Reference: GSMArena
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