P&G was boycotted for claiming that women’s feet stink 5 times more than men’s
On March 24, US consumer goods giant Procter & Gamble (P&G) apologized for a graphic image posted on WeChat with the title: “Women’s feet stink 5 times more than men’s. . If you don’t believe it, smell it.”
According to SCMP, this image was posted on March 13. However, because of the backlash from the Chinese public, after apologizing, P&G removed it from its WeChat account.
“We sincerely apologize for the inappropriate content of the ad, which was disrespectful to women. P&G has always upheld the values of equality, tolerance and respect. We removed the ad and reviewed it again. WeChat account,” the company said.
P&G’s controversial advertisement contains several claims of feminine hygiene but does not appear to be based on any scientific basis. The aim of the company was to introduce a body hygiene product set consisting of 5 different products, which were advertised as being able to make a woman’s entire body emanate a pleasant fragrance.
One of the ad’s claims is that women have 5 times stronger sweat glands in their feet than men. However, the reality is that many studies on the difference in sweating between the sexes still do not have a definite answer.
Not only that, the P&G ad also says that many women don’t usually wear socks to look better, but this has turned the shoes into a “sauna”. Another unsubstantiated content is that the rate of bacteria production in women’s feet is 6 times higher than that of men.
Some of the other baseless claims made in the ad include “women also have body odor and their breasts smell the worst”, “even for women who pay attention to personal hygiene, their underwear is still dirtier than men’s” or “women’s hair is twice as dirty as men’s because men wash their hair every day while women only wash it every 2-3 days”.
One person wrote on Weibo: “This ad is really a form of mind control: humiliating women while still making money from them. Do the claims in it have any scientific basis?”.
Another person concurred: “The ad shows that P&G looks down on women, not respects them. I will boycott its products.”
A 2019 study published in the International Journal of Environmental Research and Public Health found that women tend to have more bacteria on their feet than men, but “not statistically significantly different”. list”.
Last year, Chinese brand Purcotton also faced harsh criticism when it released an ad that was deemed offensive to women. In the video, a girl scared the pervert who was following her and gave up her intention to harass after she revealed her bare face by using this brand’s makeup remover.
Purcotton’s controversial ad (Image: Internet).
Earlier this month, the market watchdog in Jiangxi investigated health product maker Huiren Shenbao for its ads claiming that half of men can’t stop staring at women’s breasts during the summer. summer.
Source: SCMP
By Business and Marketing
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