How did Tommy Hilfiger become an American legend? -Fashion Trends
Tommy Hilfiger is one of the most famous American designers. Hilfiger opened his first store in his hometown of Elmira, New York while in high school.
The People’s Place store was Hilfiger’s first step into the world of fashion. In 1985, he launched his own label, which we know today as Tommy Hilfiger. Known for its classic silhouettes and Americana spirit, Tommy Hilfiger is a leading representative of American fashion. From their iconic red, blue, and white flag, to their ’90s jeans and overalls, Hilfiger continues to find its way into the modern era of fashion.
Hilfiger continues to innovate and expand. From featuring models, such as Hailey Bieber, as the face of brands, to collaborating with top Hollywood celebrities like Zendaya, Hilfiger continues to adapt to current trends and continues to show off. Authentic Americana fashion style.
On the designer’s 71st birthday, we take a look back at what made Hilfiger such an iconic brand.
Hip-hop
Much of Tommy Hilfiger’s rise to fame can be attributed to the brand’s popularity with ’90s hip-hop insiders, from the Wu-Tang Clan to Snoop Dogg, who performed notably on Saturday. Night Live in a Tommy-branded rugby shirt.
Charity
In 1995, the Tommy Hilfiger Corporate Foundation was established. The foundation was involved in the opening of the memorial to Martin Luther King Jr. in Washington, raising funds for organizations that fight poverty and also creating a camp for the children of low-income families. Each year, the brand also releases a limited collection of bags to support breast cancer research.
Keep it classic
When Tommy Hilfiger founded his brand, he set out to create new American classics. By taking the basics he grew up with and enhancing them in his own way, the designer succeeded in creating a product line that was both aspirational and accessible, while bringing Give your customers the novelty they crave in an accessible way.
Red, White and Blue
Hilfiger is a complete homage to American tradition, proudly displaying red, white, and blue on most of his designs. Stars also often appear, and the logo even resembles a flag.
Gigi Hadid and Zendaya
Hilfiger welcomed the younger generation by collaborating with model Gigi Hadid on four capsule collections. TommyxGigi’s collections are vintage-inspired and proven to be bestsellers for the brand, largely selling out and launching through lavish shows. Hilfiger later collaborated with Gen-Z actress Zendaya on another successful collection.
Watch now, buy now
Tommy Hilfiger fully espouses the “watch now, buy now” trend, even cheekily referring to his collection with Gigi Hadid and Zendaya as “Tommy Now.” The day after the show, the clothing was available in stores worldwide and online, boosting sales for the brand.
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