Just kidding and the habit of making fun of women

The incident of Will Smith slapping Chris Rock has become the most remembered and discussed scene of the Oscars 2022.

Will’s strong action was criticized for hitting people on live television, but Chris Rock’s statement was also criticized for being less charming.

This is not the first time that famous female artists in particular and women in general have been targeted by rude jokes. The sayings are for the purpose of “amusing”, “stirring up the atmosphere”, but mostly causing discomfort and insult to the mentioned character.

Being made fun of on stage

At the 2013 Golden Globe Awards, two MCs Tina Fey and Amy Poehler made fun of Taylor Swift’s love story.

After praising actor Michael J. Fox’s success on stage, Tina Fey suddenly turned to Taylor and said, “You know what, Taylor? It’s best to stay away from Michael J. Fox’s son.” The sentence is meant to poke fun at Taylor’s lack of serious love, changing her boyfriend like changing clothes.

The female MC continued to advise the famous singer to moderate her romance and give herself time to rest. The sarcastic sentence made the audience laugh, and Taylor Swift’s face clearly showed the awkwardness and discomfort.

Tina Fey insists that the statement about Taylor Swift is just a joke. Photo: People.

In the interview with Vanity FairTaylor Swift expressed her objection to the statement directed at her: “There is a special place in hell for women who don’t help other women”.

The singer added that the breakup brought a lot of hurt. Women should sympathize and share, instead of making jokes.

In response, Tina Fey was surprised to hear that Taylor Swift was upset with her statement. “It was just a joke to make fun of. It’s a pity that she did not receive it in its true spirit, “said Tina Fey.

Selena Gomez, a close friend of Taylor Swift, also once fell into an awkward position when she attended the 2011 MTV Movie Awards. While watching the program, Selena was suddenly called by MC Jason Sudeikis.

Selena Gomez covered her face in shame when she was mentioned about dating at the awards ceremony. Photo: Entertainment Tonight.

“Selena, it’s been so sweet that you’ve locked lips with Justin Bieber for a month now. Listen, be careful. You know why I say that? Because she swallowed three of his baby teeth,” Sudeikis told the audience.

At the time, Selena was dating Justin Bieber, a male singer 2 years younger than her.

The actress could only laugh, lowering her face when she was suddenly reminded of a private matter. Selena’s shy reaction made fans and the audience criticize the joke as ungrateful.

“Just a joke”

Famous female singers and actresses are just a few specific examples. Women in the entertainment industry in particular and women in general are susceptible to being judged on whether their body shape, weight, height or even facial details are good-looking.

In many cases, these judgments appear in the form of uncharacteristic jokes, disparagingly implied, and covered with the statement “it’s just a joke”.

On media products, targeting mass audiences to everyday conversations, women are repeatedly compared and compared with unsightly words and images.

After being protested by the audience, the largest milk company in Korea, Seoul Milk, had to remove an advertising video with images of women turning into cows.

Last December, an advertisement for Seoul Dairy Cooperative, the parent company of Seoul Milk (Korea), was called for a boycott because it compared women to dairy cows.

The video starts with a man with a camera, wandering through the countryside in Cheorwon, Gangwon Province and coming to a stream, where women in white are drinking water and doing yoga in the meadow.

As the man got closer to the group of women, he accidentally stepped on a tree branch. The next scene shows the group transformed into dairy cows.

Initially, Seoul Milk claimed that there were men in the group of people on the grassland, but did not provide concrete evidence.

The company added that the ad is being received more negatively than originally planned, emphasizing the purpose of the ad to focus on the organic origins of the product.

In 2021, a Chinese brand called Purcotton was also harshly criticized for launching ads that insulted women. Specifically, a girl scared the pervert who was following her, giving up her intention to harass with a bare face after using this brand’s makeup remover.

When issuing an apology later, the common point of the companies is still the familiar saying: “We did not intend to portray women like that”.

However, media experts assert that advertisements that deliberately portray and label women in negative images, whether intentionally or not, will deepen prejudice and disrespect towards women. female, according to The Observer.

According to Zing