Selling a bowl of pho for 68-88 thousand at the airport, the restaurant chain of the king of brands Johnathan Hanh Nguyen earns more profit than the giant F&B Golden Gate

03/29/2022 06:58 GMT+7

Established in 2013, Autogrill VFS F&B Co., Ltd. is a joint venture between Autogrill, the world’s leading provider of culinary & retail services for tourists, and Food Service Company. Vietnamese Food and Beverages.

Autogrill’s well-known international brands include the world’s second largest fast food chain – Burger King, 45 years old fried chicken brand – Popeyes Louisiana Kitchen, the UK’s favorite coffee shop chain – Costa Coffee, and one of the most prominent restaurant chains in Asia – Crystal Jade Kitchen.

In addition, Autogrill also covers airports with brands such as Pho Big Bowl, Sandwiches, Saigon Cafe.Bar.Kitchen, and Hanoi Cafe.Bar.Kitchen

Big Bowl Pho on Autogrill’s homepage

Compare revenue (unit: billion VND) and profit margin between Golden Gate and Autogrill VFS F&B. (Source: businessman Nhanvn)

The price of a Big Bowl noodle bowl is also very commensurate with the above descriptions, ranging from 68,000 – 88,000 VND for a standard bowl.

Big Bowl pho brand since opening its first restaurant at Tan Son Nhat airport in 2012 and continuously opening stores at major airports of the country and is the most profitable chain of pho restaurants today. today – based on the business results of Autogrill VFS F&B.

Before the Covid epidemic, Autogrill VFS F&B had positive business results. Within 4 years from 2015-2019, the company’s revenue more than doubled from VND 500 billion to VND 1,158 billion and profit nearly quadrupled, from VND 76 billion to VND 286 billion.

Thus, in 2019, on average, each day of Autogrill’s chains (including Big Bowl pho) earned more than 3 billion VND in revenue and nearly 800 million VND in profit.

If compared with Golden Gate, Autogrill has higher profitability and tends to increase gradually, from 15% in 2016 to nearly 25% in 2019, while this ratio at Golden Gate in 2019 has dropped to less than 10%. This means, out of 100 dong of revenue, Autogrill earned 25 dong of EBT, while Golden Gate earned less than 10 dong of EBT.

Compare revenue (unit: billion VND) and profit margin between Golden Gate and Autogrill VFS F&B. (Source: businessman Nhanvn)

Who is the owner of a “terrible” pho chain?

According to Economic Life, Autogrill VFS F&B is one of the important links in the value chain of the aviation service industry that Johnathan Hanh Nguyen’s IPP Group has built for many years. Mr. Johnathan Hanh Nguyen is a famous businessman in the business market of Vietnam and the world.

He is the chairman of the Inter-Pacific Group (IPP), who supports the opening of the official flight route between Vietnam and the Philippines. With his experience and capacity, he, along with five other partners, was trusted by the Ministry of Transport, the Civil Aviation Administration, and the Vietnam Airlines Corporation to carry out the project of the International Passenger Terminal – Port. Cam Ranh International Airport is determined to complete the project within 18 months from the date of commencement.

He has cooperated with partners such as: DFS, SASCO, AUTOGRILL to invest in opening a series of duty-free store chains, souvenir shops, fast food chains and many non-aviation services throughout the airports. Vietnam, Philippines … Dubbed the “king of luxury goods”, Mr. Hanh Nguyen also poured 40 million USD into the luxury shopping mall Rex Arcade located in Rex hotel, one of the French-style architecture and a symbol The statue of Saigon was built in 1927.

Not only that, the king of brands Johnathan Hanh Nguyen is also one of the members that brings IPP Group the largest revenue, Imexpan Pacific Company, the exclusive distributor of many branded products in Vietnam, has also poured 400 billion Dong to Trang Tien Plaza.

Despite the great profit in the past, “living on” the aviation industry must have caused the 2-year revenue of Covid 2020 – 2021 of the airport chain store in the Autogrill VFS F&B system to fall into a “catastrophic” state and perhaps will recover somewhat in 2022 when tourism reopens.

In March 2020, Autogrill VFS F&B made a remarkable move in changing its business registration to change its main business to General wholesale – exercising the right to import and export (without exercising the right to distribute) with 1 item number with detailed code.

By Business and Marketing