Apple is said to have reduced the number of iPhone SE 2022 less than two weeks after selling this product.
According to Nikkei Asia, Apple will reduce production by two to three million iPhone SE 2022, or 20% of the original order. The move is attributed to the impact of the conflict in Ukraine and signs of a decline in demand for electronics.
iPhone SE 2022. Photo: CNet
In previous years, the two versions of iPhone SE 2016 and 2020 did not achieve high sales compared to other models. According to Counterpoint Research, the iPhone SE 2020 accounted for only 12% of total iPhone sales from its launch until the fourth quarter of 2021.
SE 2022 debut March 8 and sold from March 18. The device maintains the same design as the SE 2020 and iPhone 8 from 2017. The product has the same size as the iPhone 13 mini, but the screen is smaller, only 4.7 inches, due to the thick border, comes with an edge fingerprint sensor. below. The device also causes much controversy both in terms of design, configuration and price of 429 USD – higher than 399 USD of previous iPhone SE models.
In addition to the iPhone SE, Apple is also said to have reduced production AirPods about 10 million units this year. After launching in 2016, AirPods became the most widely sold True Wireless headset, helping Apple capture more than 25% of the global market share, according to Counterpoint.
Apple has not yet commented. Following the report, the company’s shares fell 3.3%.
Bao Lam (according to CNBC)
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