What’s inside the gift bag worth nearly 140,000 USD at the Oscars

For the 20th year in a row, LA-based marketing agency Distinctive Assets distributed expensive celebrity gift bags called “Everybody Wins” to nominees. The 2022 gift bags cost nearly $140,000 and range from event-specific popcorn to $12,000 liposuction coupons.

What's inside the gift bag worth nearly 140,000 USD at the Oscars - Photo 1.

Distinctive Assets founder Lash Fary said: “The gift bags go to the award nominees and also to the representatives, agents and managers of those stars.”

“Every year, about 25%-30% of nominees call us to find out where they can get a gift bag,” Fary said.

In most cases, Oscar nominees in LA will receive gift bags at the hotel where they stay. The rest will be delivered directly to the representative office, company or home in LA of those on the list of recipients.

Who will get this year’s ‘Everybody Wins’ swag bag?

This year, a total of 28 people will receive ‘Everybody Wins’ bags, Fary said. Five nominations for “Best Actress”, “Best Actor”, “Best Supporting Actress”, “Best Supporting Actor” and “Best Director” ” as well as three presenters at the Awards Ceremony: Wanda Sykes, Amy Schumer and Regina Hall.

Since the Oscars are not involved and the awards are made independently, Lash can decide on the entire list of recipients.

With other awards he works with, like the Grammys, his company will need to provide gift bags to all of the nominees.

“The number of Oscar gift bags is very small compared to the 150 gift bags we made at the Grammys,” said Fary. “That will help the value of the gift bag can be higher.”

What’s in the gift bag this year?

The most expensive item in this year’s gift bag was a three-night, $50,000 tour at Turin Castle in Scotland, inspired by Denzel Washington’s “Best Actor” nomination for the series. movie “The Tragedy of Macbeth.”

What's inside the gift bag worth nearly 140,000 USD at the Oscars - Photo 2.

The gift bags include 52 items. Here are what stands out the most:

– $12,000 “Famous Bracelet” liposuction procedure from plastic surgeon Dr. Thomas Su

– The title “Lord” or “Lady of Glencoe”, along with a small estate in Scotland

– A $25,000 home improvement package from Los Angeles-based Maison Builders

– Popcorn packs from Opopop

– Up to $10,000 worth of “rejuvenation and treatment” treatments from Dr. Konstantin Vasyukevich

– A 4-night stay worth $15,000 for two at the luxury Golden Door resort and spa in Escondico, California.

– A set of tea gifts from Chai Tea Box by famous female MC Oprah PR

– A $1,200 life coaching session with health expert Kayote Joseph

Is it really free?

According to the IRS, although the recipient doesn’t ostensibly pay for any of the gifts they receive, the value of the goods counts as taxable income. Even with taxes, however, Fary says the Distinctive Assets gift bags are a great fit for nominees.

(According to CNBC)


By Business and Marketing

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