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Lionel Messi becomes the global ambassador of a “virtual currency” brand

Thus, the Argentine football superstar put pen to paper on a contract worth 20 million USD to become the first global ambassador of Socios. Messi will hold the role for three years, and according to Reuters, the player will not accept payments in cryptocurrencies.

Lionel Messi becomes the global ambassador of a popular digital currency brand - Photo 1.

Messi has just become the global ambassador of Socios

It is known that Socios is a pioneer in the field of fan tokens, or simply cryptocurrencies that are licensed by sports organizations to give fans certain benefits. For example, you can participate in voting on decisions related to the community, have priority in purchasing limited items or buying tickets to the game… Socios customers can include the European Football Federation (European Football Association) UEFA) or Paris Saint-Germain itself, the football club that Messi is joining.

By agreeing to become a global ambassador for Socios, the owner of 7 Golden Balls has become the latest face in the sports world to partner with crypto companies. Before that we could mention football legend Tom Brady, basketball star Stephen Curry, baseball player Shohei Ohtani and tennis queen Naomi Osaka, all of these names are currently collaborating. with exchanges FTX.

Lionel Messi becomes the global ambassador of a popular digital currency brand - Photo 2.

FTX is also an “extremely” willing to play when investing hundreds of millions of dollars in sports

In addition, another big name, Crypto.com, at the end of 2021 chose actor Matt Damon as the face and launched a wide promotion program. Most recently, Crypto.com has also become one of the official sponsors of the Qatar 2022 World Cup, which will take place this coming November.

Cryptocurrency, commonly known as “virtual currency”, has not been recognized by law in Vietnam. The information in the article is for reference only and has no investment recommendation value.

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