Tech

Meta revealed spending money to smear TikTok

According to the emails that The Washington Post obtained, Meta spent a large amount of money on a company called Targeted Victory to carry out a campaign to smear TikTok.

Quote from one of the emails sent back in February showing that Meta wants Targeted Victory “Gives the message that while Meta is a sandbag (where it gets criticized) right now, TikTok is the real threat as a foreign app,” he said. at the same time TikTok is “The #1 app for sharing data from teen users.”

With that statement, it can be seen that Meta is trying to push its opponent into the whirlpool of the hottest topic right now, which is “social media and children”. The perception of TikTok as a threat to exploit children’s data is sure to make some users nervous. In addition, the topic of data sharing and data sharing with China (where the parent company Bytedance is located) also attracts a lot of attention.

Meta revealed spending money to smear TikTok - Photo 1.

Meta wants Target Victory to promote such content in the form of opinion pieces or editorial letters in local newspapers, and some as news shared across the United States by mainstream publications. .

For example, some trends have been reported to originate from TikTok such as the challenge that encourages students to steal school supplies or the challenge that encourages students to slap their teachers – even though they originated from Facebook. This is supposed to make people understand that dangerous trends are emanating from TikTok, which in turn targets worried parents whose children use the app.

When asked about the report, Facebook spokesman Andy Stone said: “We believe all platforms, including TikTok, should face a level of scrutiny consistent with their growing success.”

Meanwhile, the CEO of Targeted Victory, Zac Moffatt, confidently responded via Twitter saying: “We’ve been working with Meta for the past few years and we’re proud of the work we’ve done.”

Meta revealed spending money to smear TikTok - Photo 2.

Meta’s two main social media platforms, Facebook and Instagram, have faced increasing competition from TikTok in recent years. In February, Facebook’s user base shrank for the first time. CEO Mark Zuckerberg, had to step up and prioritize the Reels feature to confront TikTok.

Meanwhile, the TikTok side said that Meta’s campaign made them “deeply concerned” about other potential consequences.

“Local media coverage of alleged but unfounded trends on the platform can cause real harm.” a TikTok spokesperson said.

Refer BI


https://genk.vn/meta-bi-lo-viec-chi-tien-de-boi-nho-tiktok-20220331152507212.chn

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