Why are cryptocurrency applications suddenly growing by 902%?-Information Technology

According to the report Fintech World: Digital Currency 2022 by Adjust and Apptopia, cryptocurrency applications are preferred by users over stock trading.

Statistics show that crypto applications grew by triple digits (902%) in the fourth quarter of 2021. The top markets by growth rate include the US (645%), the region Asia-Pacific (475%), Europe, Middle East and Africa (284%) and Latin America (182%).

Simon Dussart, CEO of Adjust, commented: “With strong growth and large user base, crypto apps have become the top choice for those wishing to join. cryptocurrency world.

As the number of interested people grows and the battle for users becomes more intense, crypto applications and fintech applications must put more effort into effective user growth and ad spend campaigns. and measure the user journey more precisely”.

Cryptocurrencies surge in 2021

This report also analyzes in detail the performance of the cryptocurrency application, as well as the user interaction with the cryptocurrency application compared to the stock trading application, specifically:

– The number of people installing and accessing crypto-currency applications increases sharply (more than 400%) in 2021, and this trend is bustling around the world. The strongest increase was in the fourth quarter of 2021 (106%), before that from the second to the third quarter, the number of downloads fell into a downward trend (49%).

– When it comes to user engagement, crypto apps outstrip stock trading apps. This dominance is reflected in many metrics such as session duration, sessions per user per day, retention rate, and engagement.

– Usage indicators are closely related to the movements of the cryptocurrency market. In new markets, downloads and user sessions are often high. Sessions increased by 63.4% in 2019-2020 (similar to the increase in installs), then skyrocketed by 567.4% in 2021.

Adam Blacker, Vice President at Apptopia, added: “The data shows that demand for wallets and exchanges has increased dramatically over the past year. We expect the crypto app to grow at the same pace. cryptocurrency market”.

Top Cryptocurrency Apps of 2021

Based on Apptopia data, Binance is the most downloaded crypto app in 2021, up three places from third in 2020.

About 20% of Binance downloads in 2021 will come from Turkish users, and 9% will come from the US. Crypto.com. is the second most downloaded app. In third place is Coinbase, which used to hold the top spot in 2020. Trust and MetaMask take fourth and fifth place, respectively.