Business

Google changes algorithm, restricts porn content when searching

Tulsee Doshi, Product Manager of Google’s responsible Artificial Intelligence (AI) unit, says that the search giant has rolled out new AI software, BERT, that is able to better interpret what’s going on. confusing or generic user search requests.

“In the past, there was a set of results that were overly sexualized,” says Doshi, who thinks those suggestive results can shock users.

In 2019, American actress Natalie Morales typed the search term “Latina teen” on Google and got all the results related to pornography. In a Twitter post at the time, Morales said that when she searched for images for the presentation, she noticed opposite results for the keyword “teen”. Therefore, the actress called on Google to conduct an investigation.

The US tech giant has spent years addressing user feedback about offensive content in its advertising tools, as well as search results for keywords like “hot” and “hot” ceo” (director).

In 2013, Dr. Safiya Noble, in a journal article, pointed out that for the phrase “Black girls”, the Google search results returned are sexualized and biased. racist, even without the keywords “sexual” or “porn” attached. The company then removed the malicious results when users searched for “Black girls”.

Google changes its algorithm, restricts pornographic content when searching - Photo 1.

Google also said that in the coming weeks it may use another AI called MUM to better detect and provide support related to questions about suicide, domestic violence, sexual assault, and sexual assault. stimulant abuse.

For example, MUM will be able to recognize queries related to suicide jump sites, instead of returning tourist attractions, and support longer searches like “why did he attack?” me when I say I don’t love him,” or “most common suicide methods,” says Google.


According to Vinh Ngo

You are reading the article Google changes algorithm, restricts porn content when searching
at Blogtuan.info – Source: cafebiz.vn – Read the original article here

Back to top button