Masterise Homes shakes hands with Elie Saab to make luxury real estate

This move marks the fact that Masterise Homes will be a pioneer developer in Vietnam partnering with a leading international fashion brand to launch a real estate project called The Rivus.

Video posted on Fanpage of Masterise Homes and Elie Saab.

Elie Saab is a fashion brand founded in 1982 by Elie Saab – a Lebanese designer, with two headquarters located in Beirut and Paris, with a system of over 100 retail stores spread in dozens of countries all around the world. The Elie Saab brand blends East and West cultures. Elie Saab’s collections presented in France are associated with the name “Haute Couture”.

According to Arabian Business, the first rule when it comes to Elie Saab is not to be jealous because she is a “super rich” and “super famous” designer. His crystal-studded outfits are the dream of a series of supermodels as well as A-list stars in Hollywood.

Pictured is a dress from Elie Saab’s Haute Couture Spring Summer 2022 collection – one of the most anticipated brands every Paris Fashion Week season. Photo: Vogue

Once declaring herself not only a designer, but also an entrepreneur, Elie Saab also encroached on real estate through cooperation with units to develop many luxury projects in Vietnam. Dubai, Egypt, London… Some typical examples include: Grand Bleu Tower in Dubai and Le Elie Saab Signature Villas in Egypt (in cooperation with a real estate development company). Emaar Properties – UAE), Elie Saab Residences Hyde Park luxury apartment project in the UK (in cooperation with global financial services company GII)…

Signature Villas limited edition residence marks the first interior design of global fashion icon Elie Saab in Egypt. Photo: Design Middle East

Elie Saab brand real estate products embody the elegant style and signature of the designer with luxurious homes, rich in artistic aesthetic. Elie Saab once shared that each of his products, whether it’s fashion or furniture, or real estate, is created based on the expectation of a personal life experience, from which it is meticulously cared for in every detail. detail towards a lavish experience unique to each owner.

In addition, the exterior and interior materials of these branded properties are also carefully selected, “tailored” not only to suit each location but also to express the family’s own style. owner.

Inside the lavish residence branded Elie Saab at the Emaar Beachfront project overlooking Dubai Bay. Photo: Elie Saab

The unit that fashion master Elie Saab “chosen to send gold” in Vietnam is Masterise Homes – an international real estate developer that is quite young but has continuously made a difference in the Vietnamese market for several years. recently. Masterise Homes continuously announces strategic cooperation with “giant” names such as Marriott International to build branded real estate projects in prime locations of Ho Chi Minh City and Hanoi.

Looking back at the timelines in the development history of Elie Saab and Masterise Homes, it can be seen that there are great similarities when both units have begun to increase their resources to focus on developing luxury real estate in recent years. here – with a series of new projects announced in 2021. Therefore, according to industry experts and especially those who follow the luxury real estate segment, the possibility of a real estate super project has been predicted. non-hotelier branded residences.

Doan Phong