At the beginning of 2021, most people have not heard of the word “metaverse”. However, only about a year later, the word became very popular after Mr. Mark Zuckerberg changed the name of his company from Facebook to Meta, and Meta would direct the construction of the metaverse.
Mr. Rabindra Ratan, Associate Professor of Communication and Information at Michigan State University, simply explained: “Metaverse is essentially a large virtual world. Several companies have been building their own metaverse. in the form of games like Roblox or Fortnite. With the emergence of virtual reality (VR) and augmented reality (AR), people will experience a more intuitive experience when stepping into the 3D world of metavers.” .
Metaverse is promised to completely change everyone’s life, and according to Cointelegraph, the people who benefit the most are the content creators.
According to Yahoo Finance, there are more than 50 million content creators, and the content creation market value is up to 104.2 billion USD. Mark Zuckerberg said: “Developers and content creators are the key factors in making the metaverse dream come true.”
Metaverse, with the help of VR and AR technology, will help content creators express their ideas more intuitively. These people will not only create 2D content and passively consume content, they will now create 3D content that users can interact with. Content creators on YouTube or TikTok platforms will create clones of themselves, their workplaces, or even their kitchens.
Metaverse will not only help content creators develop content with better interactive experiences, but also develop smarter thanks to AI technology. AI technology can help them in editing videos, creating movies, or even composing music.
The use of AI technology in the content creation process has been happening. At the end of 2021, Meta company introduced Presence Platform, an AI technology application platform that helps people build content based on a combination of virtual and real world.
Another platform that is also applying this technology is Promethean AI. According to VentureBeat, Promethean AI users can build a bedroom, and then the platform will build on that bedroom’s style to add appropriate wall posters. They can also use AI technology to recommend different versions to create the best bedroom.
In addition, the application of blockchain technology will help content creators further benefit. These people can make money in many ways. Users can pay cryptocurrencies (cryptocurrency) to content creators to make content specifically for them, or simply users support content creators for creating content. good content.
More specifically, the amount of money that content creators are paid by users will not go through a platform, so they will have no need to pay intermediaries anymore. Currently, the YouTube site is taking 45% of revenue from the content creators’ advertising. Meanwhile, Twitter takes 3% of revenue for content creators from subscription service Super Follows, and this number will increase to 20% when revenue exceeds $ 50,000.
The role of content creators will also be greater when businesses use metaverse to make an advertising channel. This is also a major reason why the market for content creation is going to get even bigger.
Source: Cointelegraph, Nasdaq, ABCNews and Tasty Edits
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