Mr. Tien Quoc Hao was appointed CEO of Toyota Corporation

In his new role, Mr. Tien Quoc Hao will lead the transformation of Toyota’s brand in Asia from an automobile company to a mobility solutions company, with the goal of achieving business plans. challenging business in the Asian market, including:

First, launched multiple electrified vehicles, aiming to be carbon neutral along the value-added chain.

Second, embark on research and new mobility initiatives through close cooperation with partners such as Asian Sales and Manufacturing Companies (ASMCs) and Finance Companies (SFCs) in the region. area.

Mr. Tien Quoc Hao said: “Toyota sincerely recognizes Asia as the second home of the Group. Toyota’s long history has contributed to us being market leaders in many countries, providing technologically advanced vehicles of the highest quality, durability and reliability to a large number of customers. row.

I’m excited to be taking the next step in building and growing the company on this platform, and transforming it into a mobility solutions company that delivers fun, excitement, and fulfillment. Customers’ expectations are gradually changing”.