In the past few years, many international car brands have witnessed great success after expanding the scale of high-performance branches with the best examples being Toyota with Gazoo Racing, Ford. with ST, Volkswagen R, Kia with GT or Hyundai with N Performance.
Meanwhile, one of the most popular popular car manufacturers in this segment in the past, Mazda with MazdaSpeed / Mazda Performance Series, decided to leave the game and almost certainly not return.
With a new chassis (just launched on the CX-60) optimized for rear-wheel drive and 6-cylinder engines, Mazda is expected by many to fully exploit the high-performance car segment, but they absolutely do not. plan to do so.
Speaking to Australia’s Motor magazine, Mazda Australia marketing director Alastair Doak confirmed they were unlikely to bring back the sub-brands that targeted the high-performance segment of the past. When asked about a sporty CX-5 configuration, he confirmed that the project “will not sell well in practice” and that the CX-60 with its plug-in hybrid powertrain, they say, is already a capable model. good operability.
Mazda is currently one of the few global brands that does not have its own sports car division. If Mazda is a luxury car company (as the company has been aiming for), they are probably the only name that does not exploit this segment when BMW has M Performance, Mercedes has AMG or Audi has Sport.
Mazda has always been known as one of the car manufacturers with the best average driving experience in all cars in the popular segment, but that is not enough for them to reach out to be a luxury brand and Even when compared with popular competitors using superior powerful engines, the above factor alone is not enough now.
Reference: Motor
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