TODAY IS APRIL FOOD DAY
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Do you know what day today is? April Fool’s day . The day lies are forgiven.
It is popular in the world today, and it is also imported to Vietnam today. Global brands also use April Fool’s Day in their communication campaigns.
BMW has an April Fool’s Day ad that causes a stir. In 2019, the company announced “Lunar Paint”, a car paint that can charge electric vehicles with moonlight. “Lunar Paint uses revolutionary photovoltaic technology to passively recharge your battery during the dark hours,” the company said.
BMW’s post was praised on Twitter that year. The brand then thanked its concurrent followers. BMW is also successful in promoting electric vehicles.
“We hope you’ll enjoy BMW this April Fool’s Day. Although Lunar Paint may not be out in the world yet. BMWi has a host of innovative charging technologies for you to explore – including power solar and digital,” the company later explained.
Google, always creative and innovative but skipped April Fools’ Day 2020 due to the Covid-19 pandemic. Before that, in 2019, Google released several options, including Google Screen Cleaner, a new feature on Android smartphones that can physically clean dirt from the phone.
At that time, Google used a completely unfamiliar concept, called a “haptic micro-touch generator”. Screen Cleaner when activated will magically clean dirt. The phone then vibrates, creating a non-stick shield that “smelts of fresh pineapple”.
The language learning app Duolingo joke went viral in 2019. The app known for its nagging reminders announced the launch of a new service called Duolingo Push. It will trigger the Duo app’s owl mascot to appear live, encouraging users to continue their lessons. The video introducing the prank feature has been viewed more than 5 million times.
Dating app Tinder’s prank was also a huge hit in 2019. The app announced it was rolling out a height verification tool to bring “honesty back to the online dating world”.
This Tinder feature will ask users to enter an “actual, exact height” along with a photo of themselves standing next to any commercial building. The app’s algorithm will then verify if they’re really as high as they say they are.
The video introducing the accompanying “new” feature has more than 3.5 million views.
“Oh, this Tweet blew up, check us out in the App Store,” Tinder later tweeted.
In 2019, online shopping platform Namshi announced that it was launching Falcon Express, a new service powered by falcon. “Traveling at 390km/h, the birds ensure your parcel arrives within three hours of placing your order,” the website says.
“The super ‘top’ feather fleet is now an official member of our delivery team. And will be used in air freight services for small packages, weighing less than 500g.” The joke was widely praised on social media.
Fast food chain Burger King always has tricks to cause controversy in the online space. In 2017, they announced a “new” Whopper toothpaste “that embodies the iconic Whopper flavor and combines it with active ingredients for optimal tooth and gum hygiene”.
In 2016, a parody website called MarkforHM.com popped up on April Fools’ Day, with the aim of revealing a special collaboration between fashion brand H&M and Facebook founder Mark Zuckerberg.
“H&M, known for its collaborations with high-end brands and designers, has launched a limited capsule collection of ‘iconic pieces re-released from the basics. of H&M,” the website states.
The Mark Zuckerberg x H&M collection includes seven basic gray t-shirts and one basic pair of jeans. The website even features pictures of Zuckerberg at various events wearing the same t-shirt and jeans.
The prank was widely praised, magazine Vogue says the collection is “really not a bad idea”.
Created by two marketing executives, the site even won an Honorary Webby Award in 2017.
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
