Bottega Veneta rejects logomania-Fashion Trends

Bottega Veneta does not play by anyone’s rules. The Italian fashion house shocked the industry by ditching social media early last year.

Bottega Veneta does not play by anyone’s rules. The Italian fashion house shocked the industry when it abandoned social media early last year. The fashion house then launched a mysterious new app for consumers to view products and get hints about upcoming catwalk shows. But in light of recent outlandish actions, Bottega Veneta made a decision that defied the masses and defined the fashion house’s identity to this day: no logo. BILLION

or because choosing a Bottega Veneta bag with a fashion house’s logo, consumers have to rely on the style of the bag to determine which fashion house’s product. As a result, the fashion house has an extra incentive to be different, working on the consistent signature designs that have become synonymous with the Bottega Veneta brand.

The 2010s saw a rise in logomania reaching extremes like the Supreme brick or Tiffany soup can. Instead of creating unique designs, many designers focus on clear branding where they can pick out designs based on their logo. However, Bottega Veneta does not bend to fit the mainstream. Quite the contrary: the fashion house is bringing back its classic tagline from the mid-1970s, “When Your Own Initials Are Enough”. This tagline is now the tagline for the campaign around Bottega Veneta’s new and hugely popular Padded Cassette bag.

The bag has a unique, multi-dimensional look, with the fashion house’s signature intrecciato weave creating a quilted quilt effect. Not only is the style one of the most recognizable icons of the fashion house in its nearly 60-year history, but the materials are also incredibly luxurious. Nappa sheepskin fabric is hand-woven in Italy for a personalized touch you won’t find in other bags. Available in 23 classic colors ranging from original black to dark vampire red and soothing lilac, the Padded Cassette has the versatility to satisfy all your tastes. The delicate bag flap is finished in gold to add an element of luxury without being overlooked.

Some It-bags are identified by their logo as well as their style. Padded Cassette is another example of Bottega Veneta refusing to be swayed by trends or hype. It’s a fresh perspective that pushes us to re-evaluate a time when logos became more important than the look, quality, and personality of an item. After all, fashion houses are reinventing themselves forever, whether it’s because they have a new creative director or simply because they want to reinvent themselves. Logos come and go, but true style is forever.