Giải trí

From web, app to social network-Information Technology

Sunday, April 3, 2022 10:00 AM (GMT+7)

Many localities across the country have quickly transformed to quickly revive the tourism industry after the great impacts of the COVID-19 pandemic.

Recently, under the impact of the COVID-19 pandemic, Vietnam’s tourism industry has transformed rapidly with the application of technology. This is the initial orientation for the development of smart tourism through digital transformation, from data and content to destinations, landscapes, monuments, culture, to food and history. … are abundant in each province and city in particular and Vietnam in general.

Post-COVID-19 tourism digital transformation: From web, app to social network - 1

A tourist destination. in Thanh Hoa has been digitized.

For example, on April 2, in Thanh Hoa, the People’s Committee of Thanh Hoa province launched a smart tourism product MobiFone Smart Travel. In the first phase, 4 famous places were selected, namely Lam Kinh relic site, Ho Dynasty citadel, Am Tien (Nua Temple) and Pu Luong, with information and images reproduced vividly, completely and completely. available on the App Store, Google Play app stores to serve the search, selection and experience of the journey of tourists.

With the integration of the most advanced technologies of the 4.0 revolution, such as virtual reality (VR), augmented reality (AR), big data system (Big Data),…, MobiFone Smart Travel converges tourism industry actors such as customers, businesses, localities and managers in one digital space. In which, products, services, shopping, cuisine… are associated with attractions.

Not long ago, with the goal of accompanying the National Tourism Year – Quang Nam 2022, TikTok cooperated with the Department of Culture, Sports and Tourism of Quang Nam province – the event host, to launch the #HelloQuangNam campaign, contributing to promoting the tourism industry and digital transformation in the locality.

Digital transformation of tourism after COVID-19: From web, app to social network - 3

There have been more than 200 million views for clips with the hashtag #HelloQuangNam, as of the morning of April 3.

TikTok will be the host of the #HelloQuangNam campaign, encouraging users to create short content about the scenery, culture, cuisine, and lifestyle of Quang Nam and share it on the platform. #HelloQuangNam promises to be a playground for the travel-loving community on TikTok, allowing each participant to transform into a tourism ambassador, sharing experiences through 2 hashtags #HelloQuangNam and #HelloVietNam.

Besides, TikTok will also organize professional training sessions on how to make short videos, as well as tutorials on the TikTok For Business solution suite for Quang Nam tourism businesses and FPT University Da Nang. Through this training activity, TikTok hopes to help local tourism businesses access online marketing tools, thereby increasing their ability to attract tourists on the digital platform.

Over the past time, Da Nang tourism industry has also continuously launched impressive digital tourism products to users such as: VR360 technology application (vr360.danangfantasticity.com, launched on October 28, 2021) , E-commerce platform and online travel fair Danang Fantasticity (local.travelbook.vn/danang, announced on January 5, 2022),…

Or like in January 2022, in Da Nang, Da Nang Tourism Promotion Center and Klook Vietnam Tourism Co., Ltd signed an agreement to strengthen cooperation, promote communication, and promote tourism in order to attract more customers. attract tourists to Da Nang.

Accordingly, with the goal of promoting self-sufficient tourists to discover and experience destinations in Da Nang, and at the same time support digital transformation to help tourism businesses reach out to domestic and foreign tourists, two The party will promote digital communication (Facebook, Instagram, Website & App of Klook Vietnam) for cooperation and tourism promotion activities in Da Nang including advertising and bringing celebrities to Danang.

At the same time, they will accompany the travel agencies in Da Nang on their digitization roadmap and pioneer by putting on the Klook platform, helping local travel agencies to access the set of technology solutions provided by Da Nang. support from Klook. Thereby, they can use this technology as a tool to find new target customers and improve their online advertising capabilities.

According to Ms. Nguyen Thi Hoai An – Director of Da Nang Tourism Promotion Center, digital transformation in the tourism industry is very important, especially in the context that the COVID-19 pandemic has greatly affected the tourism industry. almost return to the original starting position. With the transformation by technology, she believes and expects the Da Nang tourism industry to reach more customers; The image of Da Nang destination will be spread, especially in the Asian market.

You are reading the article From web, app to social network-Information Technology
at Blogtuan.info – Source: 24h.com.vn – Read the original article here

Back to top button