This is how Apple ‘leads’, making users always want to buy more expensive products
Let’s say you want to save money and also want an iPad to use. Perhaps the basic iPad model will be the first choice that comes to your mind because it meets the needs of use with a powerful configuration, but the design of the device is quite outdated, in addition, it only supports the Apple Pencil. and doesn’t have a thin bezel display like the latest iPad Air or iPad Pro.
And when you do, you’ll tell yourself that you just need to spend a little more money to have a more trendy iPad Air. This is a product that is considered to be the best option for the money you need to spend. But somehow Apple gives users a headache when it only offers two memory options 64 GB and 256 GB. The big jump in memory also means that the amount of money that users need to spend is also relatively more.
The current 64GB iPad Air costs $600, while the 256GB version costs $750. For those who need to store a lot of data such as music, movies or games on their tablet, 64 GB of internal memory will not be enough. Apple knows that and it has cleverly turned users’ attention from choosing to buy the 256GB iPad Air to the 11-inch iPad Pro that costs just 50 USD, or 800 USD.
At this time, the basic 11-inch iPad Pro with 128 GB is a more reasonable choice because of its high refresh rate screen and performance from the powerful M1 chip. And after all, Apple has successfully “led” users from just looking to buy a basic iPad to choose iPad Pro.
Like the basic iPad, the iPhone SE 2022 looks outdated for a reason, aside from Apple saving production costs by reusing the 5-year-old iPhone 8 design. Inside the iPhone SE is a real performance monster with the A15 Bionic processor found on the iPhone 13 series and can beat most Android flagships in the same price range. However, Apple made this machine look “worse” by giving it an outdated design.
This visual trick is mainly based on the perception of people who need a well-designed machine, such as children or teenagers. They will beg parents to buy a nearly twice more expensive iPhone 13 instead of the iPhone SE even though both have the same performance.
Besides the target audience is young children, this approach also works for some adults. If you’re a tech enthusiast, you probably won’t want to buy a new, breath-taking phone from 2017. Instead, you’ll need something that looks more modern and trendy.
In short, iPhone SE 2022 was created in the form of iPhone 8 with the purpose of making a clear difference with the high-end iPhone line. That way, even with the majority of users who don’t care much about technology, they will all ignore it and choose an iPhone with a more eye-catching design.
In addition to hardware devices, Apple also has a way to give users a headache when looking to buy a product, which is the included storage option. Like the iPad example above, the storage options on the iPhone 13 tend to shift users’ attention to the iPhone 13 Pro and 13 Pro Max.
Currently, the highest 512 GB iPhone 13 costs the same as the 256 GB iPhone 13 Pro. Invisibly this will make us at least once consider the 13 Pro model when choosing an iPhone 13 with high memory. And Apple’s tight control over expensive storage options is a prime reason why the iPhone doesn’t have an expandable memory slot. In addition to avoiding the conflict between the quality of the built-in memory and the external memory, Apple also wants to profit from providing a permanent storage option.
In addition, to avoid the price traps that manufacturers set to make consumers spend more, users also need to compare product prices in many places with promotional programs to get the best price. when buying.
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
