A character with a reputation for a brand uses poor quality stamping glue, each time peeling it off like a “wrestle”.
MUJI is known as a Japanese brand with extremely “okelah” quality including household products, fashion, food, stationery,… However, recently, a famous character reputation spoke out by name of MUJI Vietnam and expressed frustration because it had a rather bad buying experience.
This guy is a former contestant of “Vietnam Idol 2010” Dang Khoa, also known by the stage name Kendall Nguyen. Currently, Kendall is the CEO and manager of Trendy Khanh Linh and rapper Wren Evans. On his personal Instagram page with nearly 40k followers, Kendall said: “The big minus point for MUJI Vietnam. All Japanese sticker products are good, now adding Vietnamese stickers… so bad. Horrible experience having to remove stickers one by one fork. If doing business It’s so boring to service a big company like this!”.
Kendall Nguyen is frustrated with the buying experience of MUJI Vietnam (Source: kendall.xy)
Sharing with us, Kendall affirmed that MUJI’s products are of very good quality, but the sticker part (the product information stamp is stuck on the product body) is too bad, due to the use of poor quality glue. . Meanwhile, the Japanese sticker part, peel it off once. The rest is just “wrestling”. The guy emphasized: “I hate the feeling of spending a few million to buy quality products and then have to take the dryer to dry each item. Unfortunately, if this was a book, I would have to tear the whole book to peel it off.”
He even had to buy a separate bottle of glue remover to remove the sticker
After posting a story to reflect on the status of the product mentioned above, Kendall Nguyen also informed that MUJI Vietnam’s customer service had responded in good faith and acknowledged comments from customers. However, according to Kendall, this feedback message has taken place since yesterday, but it took a lot of pressure to receive a reply. This makes him feel that MUJI Vietnam team is not taking customer care seriously from the smallest stages.
MUJI Vietnam replied to Kendall Nguyen after being upset about product labels
In general, both sides have the attitude of contributing ideas as well as receiving and listening to ideas in good faith. Kendall Nguyen himself is a “fan” of MUJI, having spent a lot of money to buy branded goods to take home. He affirmed that MUJI does everything well, but dropping points just because of a label is too famous. Therefore, frankly speaking out: “It’s not because I hate MUJI, but because I like it so much, I feel like I deserve better treatment” – Kendall said.
Source: Synthesis
Business & Marketing
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
