Inviting the idol “Tot Top” to make a promotional clip, the new game of a huge publisher in Vietnam encountered bitter consequences.
Recently, a Tottop idol who has been quite familiar with the Vietnamese audience since the beginning of 2022 until now, Thong Soai Ca, suddenly became the face, advertising for a mobile game released by a publisher. large in the Vietnamese market. This is not the first time netizens have seen Thong Soai Ca appear on TikTok.
But this time, instead of the usual clips on TikTok or simple advertising, Thong Soai Ca is now present in a larger project of a well-known publisher in the form of a veteran of the Vietnamese game market. Making advertisements with Thong Soai Ca is not difficult to understand because every newly released game will shake hands with a certain celebrity in the form of a “brand ambassador”.
But this time, things are very different when this game project has encountered negative comments from the online community, especially users on TikTok when accidentally surfing the promotional clip of this Tot Top idol. On the promotional clip of this game, there are many comments from users, most of which have the same general statement that: “I was about to download the game but encountered this clip, decided not to download it anymore.” .
Thong Soai Ca has been a phenomenon on Vietnamese social networks since the beginning of 2022 until now, but whether this Tot Top idol is really suitable for a particular game project is another story. The case of Thong Soai Ca is like other emerging phenomena, it is the place where publishers come to take advantage of the viral effect on social networks for the purpose of bringing the name of their game to the next release. maximum access to the object.
However, not every project is successful when using emerging faces on social networks, and Thong Soai Ca is one of the advertising clips that have encountered criticism from TikTok users in particular and a part of the community. network in general.
at Blogtuan.info – Source: gamek.vn – Read the original article here
