It is hard to believe that the veteran publisher in Vietnam had a “self-destruct” phase, a lesson for the “unclean” media campaign.
More than 15 years ago, everyone probably remembers who were the big distributors in the Vietnamese market at that time. VNG (Vinagame), FPT Online, Asiasoft and one more name that probably doesn’t need to be mentioned, everyone remembers. That’s NPH holding a series of games that are considered monuments of the Vietnamese game village, but even now, even if a game has converted publishers, it still exists, still has a huge revenue. .
This publisher is famous as a big man, having carried out hundreds or even thousands of media campaigns for the games he released over the past two decades. However, that giant still has a “self-destruct” step for mobile products released in the first quarter of this 2022.
Before this product was launched in the Vietnamese market, there were comparisons and controversies when compared with Genshin Impact. This is a copy, there are promotional videos aimed at miHoYo’s game… A series of scandals seem to be learned when released in Vietnam. However, the veteran publisher continued to take a “self-destruct” step when going into the same pitfalls of the international version. Make targeted promotional videos Genshin Impact, coffee and face-to-face comparisons are among the taboos in a media campaign. But for some reason, this publisher did with his game in such a confusing scenario.
What are the consequences? This game was dragged down miserably on the Google Play download store, where it is easy for players to express their anger. From 3.0 to 2.3 in just one week, the record rate of the Vietnamese game village. Despite that, the quality of this game is not that bad, even inviting a series of KOLs to be the ambassadors, but that is not enough to cover up the mistake of implementing a “self-destructive” way of communication. “.
Or because Genshin Impact is not a game released directly in Vietnam, so it is easy to “take advantage of” for the purpose of polishing the name of a certain product? Could it be that the team behind this campaign didn’t know well about the audience they wanted to target? This question is probably only insiders who directly make decisions to understand. As for the community, perhaps the most visible is the current score on Google Play with extremely negative comments that will have to be very hard and difficult for NPH to erase.
at Blogtuan.info – Source: gamek.vn – Read the original article here
